Question 1

If a fear appeal fails to change a person's attitude because they believe they aren't likely to be affected by the problem, then the fear appeal failed to establish a sense of _________.&#10;A) Response efficacy&#10;B) Self-efficacy&#10;C) Severity&#10;D) Susceptibility

Accepted Answer

Susceptibility refers to an individual's perceived likelihood of being affected by a problem, so if a fear appeal fails to change their attitude because they don't feel susceptible to the issue, then the appeal failed to establish a sense of susceptibility. Response efficacy refers to an individual's belief that the recommended action will be effective, while self-efficacy refers to an individual's belief in their ability to perform the recommended action. Severity refers to the perceived seriousness of the problem.

Question 2

If a fear appeal fails to change a person's attitude because they believe they aren't capable of implementing the recommended solution, then the fear appeal failed to establish a sense of _________.&#10;A) Response efficacy&#10;B) Self-efficacy&#10;C) Severity&#10;D) Susceptibility

Accepted Answer

Self-efficacy refers to the belief in one's ability to perform a recommended solution or behavior. If a fear appeal fails to establish this sense of self-efficacy, the person may not believe they are capable of implementing the recommended solution, resulting in a failure to change their attitude or behavior.

Question 3

For a guilt appeal to be effective, feelings of guilt must be paired with feelings of ______.&#10;A) Danger control&#10;B) Fear control&#10;C) Protection motivation&#10;D) Efficacy

Accepted Answer

Guilt appeals are most effective when paired with a sense of efficacy or the belief that the individual can take action to alleviate their guilt. This leads to a greater likelihood of behavior change. Danger and fear control or protection motivation may not necessarily be relevant or effective for all guilt appeals.

Question 4

The belief that one is less likely to experience negative life events than others is called ___________.&#10;A) Illusion of invulnerability&#10;B) Danger control&#10;C) Efficacy&#10;D) Protection motivation

Accepted Answer

The belief that one is less likely to experience negative life events than others is called the illusion of invulnerability. This is a common cognitive bias that occurs when people overestimate their own abilities or underestimate the likelihood of negative outcomes. It can lead to risky behavior and a lack of preparedness for potential problems.

Question 5

Write an essay in which you develop a fear appeal message designed to persuade people to get a flu shot this year. In your essay, describe how your message generates the four criteria for a successful fear appeal: response efficacy, self-efficacy, severity, and susceptibility.

Accepted Answer

The answer of Write an essay in which you develop...

Question 6

When have fear appeals worked in your life? When have they failed? How does the EPPM illuminate these experiences with fear appeals?

Accepted Answer

The answer of When have fear appeals worked in your...

Question 7

Because fear appeals and guilt appeals can potentially backfire, are they useful in persuasion? Why or why not? What do persuaders need to consider when designing these appeals?

Accepted Answer

The answer of Because fear appeals and guilt appeals can...

Question 8

Do you harbor any illusions of invulnerability? Why? Consider the three reasons provided in the text.

Accepted Answer

The answer of Do you harbor any illusions of invulnerability?...

Deck 12: Emotional Message Appeals: Fear and Guilt