Deck 2: Strategic Management in Hospitality and Tourism

Question 1

Which of the following is a threat to the H&T industry?

A) Terrorism
B) Natural disasters
C) Political conflicts
D) All of the above

Answer 1

D

Question 2

Which of these sectors are included in the H&T industry?

A) Accommodations
B) Gaming
C) Theme parks
D) All of the above

Answer 2

D

Question 3

The primary focus of which organizations is to serve the society and the environment?

A) Hotels
B) Non-profit tourism organizations
C) Theme parks
D) Casinos

Answer 3

B

Question 4

Which classification of the H&T organization focuses on financial objectives?

A) Size
B) Location
C) Profit motive
D) Primary activity

Question 5

The presence and participation of customers in the service delivery process is an example of _______.

A) Inseparability
B) Intangibility
C) Labor intensive nature
D) Cost structure

Question 6

Services in H&T organizations are created and consumed at the same time. This describes ______ characteristic of the H&T industry.

A) Intangibility
B) Simultaneity
C) Heterogeneity
D) Cost structure

Question 7

The value of a hotel room will be lost if it is not sold for a night. Which characteristic of the H&T industry does this statement describe?

A) Cost structure
B) Intangibility
C) Simultaneity
D) Perishability

Question 8

Consumer demand for H&T services exhibits very cyclic behavior over a short period of time. This describes the ______ characteristic of the H&T industry.

A) Simultaneity
B) Labor intensive
C) Perishability
D) Inseparability

Question 9

Variations in service delivery from customer to customer and from time to time will always occur. Which characteristic of the H&T industry does this describe?

A) Perishability
B) Inseparability
C) Heterogeneity
D) Cost structure

Question 10

The importance of customer-to-customer interactions in service organizations highlights which characteristic of the H&T industry?

A) Perishability
B) Inseparability
C) Heterogeneity
D) Cost structure

Question 11

Luxury H&T organizations are ____ intensive.

A) Capital
B) Labor
C) Energy
D) All of the above

Question 12

Personal interactions and experiences are important parts of services, and employees play a key role in the H&T industry. This describes ____ characteristic of the H&T industry.

A) Perishability
B) Intangibility
C) Labor intensive
D) Cost structure

Question 13

Which of the following are trends that affect the H&T industry?

A) Globalization
B) Mergers and acquisitions
C) Sociocultural trends
D) All of the above

Question 14

Which of the following are areas where the H&T industry characteristics impact managing H&T firms?

A) Strategic planning practices
B) Developing a sustainable competitive advantage
C) Managing the cost structure
D) All of the above

Question 15

The economic, sociocultural trends and developments are allowing more people to participate both in domestic and international tourism.

Question 16

Providing a concise definition for the H&T industry has been a major challenge for professionals and academics.

Question 17

Hospitality is an all-encompassing term that covers all aspects of people being away from their home.

Question 18

Tourism is a specific part of hospitality that focuses on providing accommodations and meals for tourists.

Question 19

The H&T industry is a composite of a number of distinct industries that are closely interrelated and interdependent.

Question 20

More than 80 percent of hospitality and tourism organizations are SMEs.

Question 21

Managing SMEs is the same as managing larger enterprises.

Question 22

H&T organizations offer a combination of tangible and intangible products and services.

Question 23

Customer-to-customer interactions are not important in the H&T industry.

Question 24

Being served and treated nicely by employees is a major factor in getting repeat customers.

Question 25

Services in the H&T industry are undergoing a shift from service to experience.

Question 26

Strategic management can help H&T organizations in providing a link between external and internal environments.

Question 27

Strategic management cannot help H&T in managing change.

Question 28

Strategic management research in our field now use advance research methods.

Question 29

Strategic management theories, models, and frameworks developed in the generic field cannot be used and applied within the H&T context.

Question 30

Agreeing on a single definition for the hospitality and tourism industry has been generally challenging.

Question 31

More than 80% of H&T businesses are small and medium sized enterprises (SMEs).

Question 32

How can we define the H&T industry?

Question 33

What are the main characteristics of H&T organizations?

Question 34

Can we make generalizations about H&T organizations?

Question 35

How are managing H&T organizations different from managing manufacturing organizations?

Question 36

How much do the unique characteristics of H&T organizations impact the strategic management practices in H&T organizations?

Question 37

How can we better apply strategic management theories in H&T organizations?

Question 38

In what areas do the industry characteristics influence the management practices in H&T organizations?

Question 39

In what situations can strategic management help H&T organizations?

Question 40

Why has the current level of strategy research in the H&T field been limited?