Deck 11: Social and Ethical Strategies

Question 1

The actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in the company, the community in which it operates, the environment which surrounds it, and society is called ______

A) marketing.
B) CRM.
C) TQM.
D) CSR.

Answer 1

CSR.

Question 2

CSR focuses on the larger publics that the firm serves. Which is not a member of that publics?

A) Employees
B) Partners
C) Customers
D) None of the options given are correct.

Answer 2

None of the options given are correct.

Question 3

As per the CSR theory a firm must not only look at serving its _____ but also look at its impact on _______

A) stakeholders, shareholders.
B) shareholders, stakeholders.
C) consumers, suppliers.
D) suppliers, employees.

Answer 3

shareholders, stakeholders.

Question 4

Which is not a member of the company's stakeholders?

A) Social activist groups
B) Government agencies
C) Shareholders
D) None of the options given are correct.

Question 5

Ethics can be understood as

A) personal moral judgement.
B) whether the law is followed or not.
C) a shared set of moral principles that define acceptable behaviour within a society.
D) None of the options given are correct.

Question 6

The use of marketing to reduce societal problems is known as ____________

A) corporate social responsibility.
B) social marketing.
C) societal marketing.
D) ethics.

Question 7

Corporate giving to charitable organizations is called ______

A) corporate planning.
B) corporate charity.
C) corporate philanthropy.
D) corporate ethics.

Question 8

Porter & Kramer (2002) suggest that charitable giving can be used to improve an organization's "competitive context". By this they mean that __________________

A) philanthropy be used to merge social goals and economic goals.
B) philanthropy be used to merge social goals and personal goals.
C) philanthropy be used to merge employee goals and profit goals.
D) None of the options given are correct.

Question 9

New Zealand's attempt to market itself in a unique way was an example of which of the following?

A) Ethical marketing
B) Social marketing
C) Societal marketing
D) Green marketing

Question 10

Actions undertaken by the firm or donations aimed at improving or preserving the environment surrounding the firm is called ______

A) marketing.
B) ethical marketing.
C) cause-related marketing.
D) green marketing.

Question 11

Firms have been forced to examine the extent of their 'carbon footprint' as well as to seek ways to replenish resources which are depleted with their production processes. This focus on replenishment and minimizing harm to the environment is referred to as ___________

A) green marketing.
B) environmentalism.
C) corporate responsibility.
D) sustainability.

Question 12

Companies develop _____ to provide a guideline to its employees to follow ethical behaviour.

A) codes of discipline
B) code law
C) codes of ethical conduct
D) codes of morals

Question 13

When the firm is in an activist role in attempting to improve the community in which it operates, it is called _____

A) corporate terrorism.
B) corporate philanthropy.
C) social activism.
D) political activism.

Question 14

What is cause-related marketing?

A) Linking between the corporation and consumer needs
B) Linking between the corporation and employee needs
C) Linking between the corporation and employee needs.
D) Linking between the corporation and a particular charitable cause

Question 15

Hess et al (2002) present four critical suggestions for companies when approaching the development of Corporate Social Initiatives; which is not one of them?

A) The firm must connect the CSIs to its mission statement and core values.
B) Firm management must be in sync with marketplace expectations of social responsibility.
C) CSIs must be tied directly to the core competencies and primary resources of the company.
D) None of the options given are correct.

Question 16

How can companies measure the effectiveness of the CSR activities?

A) Social audit
B) Retail audit
C) Financial audit
D) Marketing audit

Question 17

The current thinking on CSR says that companies must ______

A) not do CSR just for the sake of doing it.
B) do some sort of CSR anyway.
C) avoid CSR, focus on profits.
D) CSR is only for global firms.

Question 18

CSR must be an integral part of _______

A) the sales planning process.
B) the HR planning process.
C) the strategic planning process.
D) the marketing planning process.

Question 19

What is not CSR?

A) Environmental stewardship
B) Family-friendly work conditions
C) Community development
D) Giving money to charity

Question 20

High performing businesses ______ show a strong correlation between CSR activities and _______performance in terms of productivity as well as profitability when compared to other firms.

A) may, poorer
B) did, mediocre
C) did not, stronger
D) did, stronger

Question 21

The Virtue Matrix divides CSR into how many components?

A) Three
B) One
C) Four
D) Two

Question 22

Which are the two components of CSR as per the virtue matrix?

A) Instrumental, extrinsic
B) Instrumental, wholistic
C) Effective, intrinsic
D) Instrumental, intrinsic

Question 23

The virtue matrix is divided into four quadrants. The two lower quadrants comprise_______

A) vigil foundation.
B) choice foundation.
C) law foundation.
D) civil foundation.

Question 24

Which of the following is not one of Porter and Kramer's (2006) suggestions for the different classifications for social issues that any firm should consider?

A) General social issues
B) Value chain social impacts
C) General environmental issues
D) Social dimensions of competitive context

Question 25

Husted and Allen (2007) added to what Porter and Kramer (2006) presented by identifying the following five strategic dimensions for use in comparisons across traditional CSR, Strategic CSR, and Traditional Strategy?

A) Visibility, proactivity, voluntarism, defensibility, centrality
B) Appropriability, visibility, proactivity, centrality, voluntarism
C) Appropriability, viability, proactivity, voluntarism, centrality
D) Visibility, proactivity, viability, voluntarism, accessibility

Question 26

As per Martin (2002) _____ can help support corporate actions.

A) consumer dissonance
B) consumer denial
C) consumer acceptance
D) consumer agitation

Question 27

According to Martin (2002) what is the biggest barrier to corporate virtue?

A) The lack of vision inherent in company management
B) The lack of monetary resources
C) The lack of skill set in company management
D) The lack corporate goals

Question 28

In the virtue matrix, the actions labeled compliance are _______

A) mandated by law.
B) based on free will.
C) optional.
D) based on morals.

Question 29

In the virtue matrix, the activities that may actually add to shareholder value if supported by customers, employees, and government agencies are called_______

A) structural frontier.
B) strategic frontier.
C) compliance.
D) choice.

Question 30

Epstein and Birchard (1999) examined a number of companies and found a set of steps that were important CSR is integrated in all activities of the firm. Which of the following activities are one of those steps?

A) Engage the stakeholders through dialogue.
B) Define and codify values, codes, and policies.
C) Assign executive responsibility.
D) All of the options given are correct.

Question 31

What is the full form of SAAR?

A) Social activities and accounting reports
B) Social actions and attributes reporting
C) Social activation and activities reporting
D) Social auditing, accounting, and reporting

Question 32

Greenpeace, Free Burma Coalition, and PETA are examples of

A) CRM.
B) CSI.
C) CSR.
D) NGO.

Question 33

When a company attempted the Green strategy but got public criticism, what could be the issue with that?

A) The image is inconsistent with the company's actions.
B) The cause that company fought for is insignificant.
C) The company is a marginal player.
D) None of the options given are correct.

Question 34

Choosing a cause to support is an important decision for a corporation. The selection of the cause must be done carefully, since the cause or causes must ___________with your consumers and have a ___________ with your company brand.

A) resonate, logical association
B) fit, profitable attachment
C) resonate, profitable attachment
D) fit, resonate