Question 1

In our information society, the boundary between interpersonal and mediated communication is becoming more and more blurred. Which of the following is NOT a contributor to this phenomenon?&#10;A) interconnectivity brought about by globalization&#10;B) economic and political forces beyond people's own communities&#10;C) development of blogging as alternative media to the mainstream media&#10;D) marginalization of traditional communities and their products

Accepted Answer

The marginalization of traditional communities and their products does not directly contribute to the blurring of the boundary between interpersonal and mediated communication. The other options present factors that contribute to this phenomenon by increasing the flow of information across different communities and platforms.

Question 2

Which of the following reflects the view that 'mass media become a debating ground for our system of values and beliefs'?&#10;A) People interpret media messages in similar ways.&#10;B) Mass media have an effect at the social level.&#10;C) All mass media effects are directly influential.&#10;D) The audience are passive receivers of mass media products.

Accepted Answer

This choice suggests that mass media has an effect at the social level, meaning it can shape societal values and beliefs. This implies that the media becomes a debating ground for our system of values and beliefs, as different groups may interpret and respond to media messages differently based on their preexisting beliefs and values. The other choices do not directly address the idea that media can be a debating ground for values and beliefs.

Question 3

There is an assumption that 'the more a person is exposed to a media construction of reality, the more it is believed'. What does this assumption best illustrate?&#10;A) the relationship between mass media and cultural learning&#10;B) the relationship between media technology and audience&#10;C) the relationship between ethnic majorities and ethnic minorities&#10;D) the relationship between newspaper industry and television industry

Accepted Answer

This assumption best illustrates the relationship between mass media and cultural learning. It suggests that the more people are exposed to media representations of reality, the more they are influenced by them, potentially shaping their beliefs, values, and attitudes towards themselves, others, and the world around them. This process is known as media socialization, and it is a key aspect of how individuals learn about their culture and society.

Question 4

Mass media call attention to what is salient. Agenda setting occurs because ______.&#10;A) the public is not aware of what is going on around the world&#10;B) technological innovation fractures the mass audience&#10;C) mass media must be selective in reporting the news&#10;D) mass media is a support system for one culture to dominate another

Accepted Answer

Mass media has limited space and time to report the news, so they must be selective in what they choose to cover. This lends itself to agenda setting, where certain issues or topics are given more attention and perceived as more important in the public's mind.

Question 5

Which of the following is true about the social media?&#10;A) Social media have given rise to new forms of monitoring, mining and aggregating data.&#10;B) Social media facilitate development of relationships offline.&#10;C) Social media enhances boundaries between ingroups and outgroups.&#10;D) Social media offers and range of media intelligence and reputation management services by using same analytical methods.

Accepted Answer

Social media has led to the rise of new techniques to monitor, mine and aggregate data from users which have significant implications for the privacy and security of individual users.

Question 6

Which of the following questions is asked by the uses and gratifications theory?&#10;A) what do people do with the mass media&#10;B) what do media do to people&#10;C) where people watch television&#10;D) why do media have effects

Accepted Answer

The uses and gratifications theory focuses on what people do with the media rather than what media does to people, emphasizing the active role of the audience in selecting and using media to satisfy various needs.

Question 7

Which of the following topic area are cultural studies scholars interested in?&#10;A) the media effects of television on women&#10;B) the role (popular) culture plays in both preserving and transforming social relations&#10;C) how the news are reported and represented in the media&#10;D) media agenda setting

Accepted Answer

Cultural studies scholars are interested in studying how culture, particularly popular culture, reflects and shapes social relations and identities. Option A is more of a feminist media studies perspective, while options C and D are more focused on media studies as a separate field.

Question 8

What theory would most readily be associated with the debate over whether or not television violence makes viewers, particularly children, more violent?&#10;A) two-step flow&#10;B) pseudo environment&#10;C) cultivation theory&#10;D) culture industry theories

Accepted Answer

The cultivation theory focuses on the long-term effects of media exposure and argues that repeated exposure to violence in media can cultivate a belief in a mean and scary world, which can lead to increased fear and anxiety in viewers. It is closely related to the debate over whether or not television violence makes viewers, particularly children, more violent.

Question 9

Which of the following terms refer to the convergence of cultures via media to produce new cultural forms?&#10;A) cultural hybridization&#10;B) cultural assimilation&#10;C) cultural diversification&#10;D) cultural homogenization

Accepted Answer

Cultural hybridization refers to the blending of different cultural elements and practices to form new cultural forms. This often occurs as a result of increased media exposure and globalization, as people are exposed to new cultures and ideas through various forms of media. Cultural assimilation, on the other hand, refers to the process by which individuals or groups adopt the cultural practices and norms of another group or society. Cultural diversification and cultural homogenization are not directly related to the convergence of cultures via media.

Question 10

Agenda-setting theory has been widely used by scholars to study media effects on audience. Which of the following best describes the agenda-setting theory?&#10;A) The media agenda influences what the public thinks about.&#10;B) The media accurately reflects reality.&#10;C) The media is powerless over the public agenda.&#10;D) CNN is solely responsible for the public agenda.

Accepted Answer

The agenda-setting theory suggests that the media agenda influences what the public thinks about, shaping their priorities and perceptions of reality. It does not suggest that the media accurately reflects reality, that the media is powerless over the public agenda, or that a single news source such as CNN is solely responsible for the public agenda.

Question 11

Many media scholars argue that media do not operate in a vacuum. This means that ______.&#10;A) media are always tied to political and economic systems&#10;B) media are never a part of society, they are isolated from it&#10;C) media produce the same content all over the world, regardless of different cultures&#10;D) children make different meanings about media shows they watch

Accepted Answer

The answer of Many media scholars argue that media do...

Question 12

Provide an example to illustrate how mass media can accelerate change in society.

Accepted Answer

The answer of Provide an example to illustrate how mass...

Question 13

In what ways have social media changed the way we communicate around the world? Provide an example to support your argument.

Accepted Answer

The answer of In what ways have social media changed...

Question 14

Why is it important to know who owns and controls the mass media?

Accepted Answer

The answer of Why is it important to know who...

Question 15

What is the basic assumptions of cultivation theory?

Accepted Answer

The answer of What is the basic assumptions of cultivation...

Question 16

Provide examples to illustrate in what ways the mass media can promote stereotypes.

Accepted Answer

The answer of Provide examples to illustrate in what ways...

Deck 12: Mass Media and Cultural Change