Question 1

The primary rationale for a community's establishment of a DMO is:&#10;A) to enhance destination competitiveness&#10;B) to secure government funding&#10;C) to license accommodation businesses&#10;D) to develop tourism infrastructure

Accepted Answer

The primary rationale for a community's establishment of a destination marketing organization (DMO) is to enhance the destination's competitiveness and promote tourism. DMOs work towards creating and implementing strategic marketing plans that attract visitors, create positive impressions of the destination, and ultimately drive economic growth. While securing government funding, licensing accommodation businesses, and developing tourism infrastructure may be secondary objectives of some DMOs, enhancing destination competitiveness is the primary goal.

Question 2

The view that all tourism development must be beneficial to the community is held by many early destination promoters who are referred to as:&#10;A) Politicians&#10;B) Boosters&#10;C) Publicans&#10;D) Benefactors

Accepted Answer

Boosters were early destination promoters who believed in the benefits of tourism to the community and economy. They promoted tourism development with the idea that it would bring economic benefits and improve the community's standard of living.

Question 3

What has been referred to as &#34;tourism's holy grail&#34;?&#10;A) Increased visitor numbers&#10;B) Increased funding&#10;C) Effective organisation&#10;D) Destination competitiveness

Accepted Answer

Destination competitiveness has been referred to as "tourism's holy grail" because it encompasses multiple factors such as attractions, accessibility, infrastructure, marketing, and overall experience that make a destination attractive and competitive in the tourism industry. It also leads to increased visitor numbers and funding, as well as effective organization.

Question 4

In terms of consumer wants and needs, the many markets of interest to a DMO's stakeholders are usually:&#10;A) Homogenous&#10;B) Heterogenous&#10;C) Undynamic&#10;D) consistent

Accepted Answer

The markets of interest to a DMO's stakeholders are usually heterogenous, meaning they are diverse and have different wants and needs. Each market segment has unique preferences, motivations, and expectations when it comes to travel. Therefore, it is crucial for a DMO to understand these differences and tailor their marketing and promotional efforts accordingly.

Question 5

Which of the following would not generally be considered a dimension of destination competitiveness:&#10;A) a profitable DMO&#10;B) profitable tourism businesses&#10;C) an attractive environment&#10;D) supportive local residents. XE &#34;Destination Competitiveness&#34;

Accepted Answer

Destination competitiveness usually focuses on factors that attract visitors and contribute to a destination's overall appeal. A profitable DMO (Destination Marketing Organization) is important for effective marketing and promotion, but it is not typically considered a dimension of destination competitiveness. Instead, dimensions of destination competitiveness may include factors such as the attractiveness of the natural or built environment, the quality and variety of tourism products and services, the availability of infrastructure and transportation, and the friendliness and supportiveness of local residents.

Question 6

The top 10 most visited countries account for approximately what ratio of international arrivals?&#10;A) About 10%&#10;B) Between 10% and 20%&#10;C) Between 40% and 50%&#10;D) 95%

Accepted Answer

According to the latest data from the UN World Tourism Organization, the top 10 most visited countries in the world (France, Spain, United States, China, Italy, Mexico, United Kingdom, Turkey, Germany, Thailand) accounted for approximately 45% of all international tourist arrivals in 2019. Therefore, the correct answer is (C) Between 40% and 50%.

Question 7

The world's first national tourism office was opened in which year?&#10;A) 1501&#10;B) 1701&#10;C) 1901&#10;D) 2001

Accepted Answer

The world's first national tourism office was opened in 1901 by Switzerland.

Question 8

Which of the following is not a generally accepted stage of the destination life cycle?&#10;A) decline&#10;B) maturation&#10;C) exploration&#10;D) commodification

Accepted Answer

While decline, maturation, and exploration are generally accepted stages of the destination life cycle, commodification is not universally recognized as a distinct stage. Instead, it is often considered a sub-stage of the maturation phase.

Question 9

The vast majority of DMOs around the world are:&#10;A) RTOs&#10;B) STOs&#10;C) NTOs&#10;D) MMOs

Accepted Answer

The answer of The vast majority of DMOs around the...

Question 10

The first DMOs emerged during which period:&#10;A) 1790 -1800&#10;B) 1890-1910&#10;C) The 1950s&#10;D) The 1970s

Accepted Answer

The first Destination Marketing Organizations (DMOs) emerged in the late 19th and early 20th centuries, specifically between 1890 and 1910, as tourism began to be organized and promoted more formally.

Deck 2: The Destination Marketing Organisation Dmo and Destination Competitiveness