Deck 5: The Destination Marketing Organisation Dmo, Disasters, Crises, and Dark Tourism

Question 1

A sudden catastrophic change over which the organisation has little or no control is referred to as a ____________________

A) Terrorist act
B) Disaster
C) Crisis
D) All of the above

Answer 1

B

Question 2

All national governments have a responsibility to provide an service for their citizens, identifying potentially risky destinations. This service is referred to as a___________

A) Warning system
B) Crisis response
C) Travel advisory
D) Disaster response

Answer 2

C

Question 3

Visits to scenes of death and disaster has been referred to as____________

A) thano tourism
B) deep tourism
C) ghoul tourism
D) ghost tourism

Answer 3

A

Question 4

Lack of contingency planning for a disaster can lead to:

A) a crisis
B) disintermediation
C) thano tourism
D) All of the above

Question 5

Among the DMO options for disaster response marketing is:

A) market concentration
B) scenario thinking
C) outsourcing of media relations
D) All of the above

Question 6

It has been suggested that mass tourism interest in visiting sites of death and disaster was first popularised by:

A) Thomas Cook
B) First World War cinema footage
C) The Titanic
D) Social media

Question 7

Destinations are at risk of what type of disasters?

A) Acts of God
B) Man made
C) Terrorism
D) All of the above

Question 8

The first role of a DMO's response taskforce when a disaster strikes the destination is:

A) advertising
B) public relations
C) assessing market impact
D) preparing a contingency plan

Question 9

Which of the following involves developing plots about possible disasters?

A) Marketing research
B) Scenario thinking
C) Disintermediation
D) All of the above

Question 10

One of the biggest impacts faced by a DMO during a disaster is:

A) loss of funding
B) local residents leaving town
C) incorrect media reports
D) All of the above