Deck 14: Promotion Strategies: Personal Selling, Publicity, and Sales Promotion

Question 1

If the circles representing the fields of experience of the sender and the receiver do not meet, communication is impossible

Answer 1

True

Question 2

"Noise" affects all stages of communication

Answer 2

True

Question 3

A message that was sent may not reach a person's sense organs

Answer 3

True

Question 4

Missionary salespeople are not directly involved in selling

Question 5

Compared to advertising, personal selling has more "noise"

Question 6

Personal selling is more costly and yet less effective than advertising

Question 7

Personal selling is more efficient and effective than advertising

Question 8

In most countries, personal selling is viewed as a prestigious occupation

Question 9

Because salesmanship principles are universal, selling styles are relatively uniform across countries

Question 10

In Japan, it is not uncommon for a car salesman to do door-to-door selling

Question 11

The concept of individual recognition of sales performance is effective in motivating Japanese personnel

Question 12

The work goals of "interesting work" and "good pay" are important to workers everywhere

Question 13

Laws concerning telemarketing are much more restrictive in Europe than in the United States

Question 14

Both expatriate personnel and their families should be interviewed and screened before given overseas assignments

Question 15

Successful adaptation is related to an expatriate manager's ability to fit into the host culture, rather than the cultural similarity

Question 16

Those companies with control ability over international subsidiaries are those with expatriate personnel possessing adequate cultural knowledge of the host country

Question 17

There is no evidence to support the belief that expatriate personnel are more loyal to the company than host-country nationals

Question 18

One reason why women tend to not get international assignments is because they and their supervisors have different views on the women's interest in such assignments

Question 19

The effectiveness of publicity cannot be measured

Question 20

In case of adverse publicity, it is a good policy to issue the "no comment" response

Question 21

European countries have a larger number of restrictions than the United States in the area of sales promotion

Question 22

Laws affecting sales promotion are generally more restrictive in Western Europe than in the United States

Question 23

European firms allocate more of their marketing budget to trade fairs than American firms

Question 24

A vertical trade show exhibits a wide variety of unrelated products

Question 25

A carnet allows the temporary duty-free importation of product samples