Deck 1: Introducing Electronic Media
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Deck 1: Introducing Electronic Media
1
The coming together of and blurring of lines between, discrete communications forms such as broadcast, cable, telephone, computers, and mail is known as
A)transparency.
B)seamlessness.
C)convergence.
D)technophobia.
E)divergence.
A)transparency.
B)seamlessness.
C)convergence.
D)technophobia.
E)divergence.
C
2
Two concepts on which broadcasting was founded and under which it has long operated are localism and
A)convergence.
B)universal access.
C)multiplexing.
D)interactivity.
E)divergence.
A)convergence.
B)universal access.
C)multiplexing.
D)interactivity.
E)divergence.
B
3
"To send out sound and pictures by means of radio waves through space for reception by the general public" is the legal definition of
A)common carriers.
B)cable.
C)POTS.
D)multimedia.
E)broadcasting.
A)common carriers.
B)cable.
C)POTS.
D)multimedia.
E)broadcasting.
E
4
When it comes to television programming, most people have an interest in all of the following EXCEPT
A)the variety of programs and services they can receive.
B)the quality of programs and services they can receive.
C)how easy it is for them to receive programming.
D)how much they will have to pay for program services.
E)how they will receive programming, either over the air or via wire.
A)the variety of programs and services they can receive.
B)the quality of programs and services they can receive.
C)how easy it is for them to receive programming.
D)how much they will have to pay for program services.
E)how they will receive programming, either over the air or via wire.
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5
One limitation of direct-to-home satellite service is providing subscribers with
A)high-speed two-way internet access.
B)exceptional picture quality.
C)diverse programming options.
D)programs in areas not served by cable.
E)digital channels.
A)high-speed two-way internet access.
B)exceptional picture quality.
C)diverse programming options.
D)programs in areas not served by cable.
E)digital channels.
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6
Even though cable has made inroads into program delivery, more people today receive television programs over the air than by cable.
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7
Common carriers supply communication facilities without assuming responsibility for what is normally transmitted on their facilities.
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8
Personal computers are at the heart of media convergence.
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9
Legally, cable is recognized as a broadcast facility with no common carrier characteristics.
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10
The FCC allows telephone companies to provide video services over their networks.
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11
Differentiate among broadcast, cable, and common carrier services.
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12
What are the advantages of broadcast stations converting to digital transmission?
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