Deck 3: Cable and Newer Media

Question 1

Which statement best describes the attitude of broadcasters as cable began to expand in the mid 1960s and early 1970s?

A)Cable was a nuisance.
B)Cable provided unfair competition.
C)They took a "wait and see" attitude.
D)They understood advantages of cable for their stations.
E)They were indifferent.

Answer 1

B

Question 2

Early FCC cable rules, such as the must-carry rule, were designed to protect

A)cable system operators.
B)cable subscribers.
C)over-the-air broadcasters.
D)program copyright holders.
E)independent cable programming providers.

Answer 2

C

Question 3

An example of cable "augmentation" is carrying

A)local independent commercial station signals.
B)local public broadcasting signals.
C)local over-the-air network affiliate signals.
D)traditional over-the-air commercial networks-NBC, CBS, and ABC
E)carrying locally originated cable programming.

Answer 3

E

Question 4

All the following use domsats for program distribution to cable systems EXCEPT

A)Superstations
B)Pay cable
C)Local origination programming
D)MTV
E)C-SPAN

Question 5

A TVRO is a

A)satellite dish that can receive incoming signals.
B)satellite dish that can send out signals.
C)television rotary operation system that directs satellite dishes to pick up the correct signal.
D)cable system.
E)satellite that carries numerous signals.

Question 6

All the following are examples of cable-specific programming EXCEPT

A)Cable News Network.
B)HBO.
C)Weather Channel.
D)WTBS.
E)MTV.

Question 7

The answer to cable piracy included the use of addressable decoders known as

A)CTAM.
B)TVRO.
C)STB.
D)PPV.
E)DBS.

Question 8

After overcoming difficulties it faced in the 1980s, this delivery service has emerged as a serious competitor to terrestrial cable systems.

A)MMDS
B)DBS
C)Internet
D)SMATV
E)TVRO

Question 9

All of the following apply to multichannel multipoint distribution services (MMDS) EXCEPT

A)It uses coaxial cable for program distribution.
B)It is regulated as a common carrier delivery service.
C)It transmits its signal by microwave.
D)Its spectrum location limits its coverage range to about 15 miles.
E)It transmits up to 20 program channels.

Question 10

Which of the following is often called "wireless cable"?

A)TVRO
B)CATV
C)SMATV
D)DBS
E)MMDS

Question 11

Which of the following operates on private property, such as apartment complexes, and services only subscribers on that property?

A)TVRO
B)CATV
C)SMATV
D)DBS
E)MMDS

Question 12

This signal delivery system promises to render land-based delivery systems obsolete by delivering programs directly to customers.

A)DBS
B)videotex
C)SMATV
D)TURO
E)USSB

Question 13

A late 1940s invention that transformed electronics was the

A)vacuum tube.
B)integrated circuit.
C)analog microelectronics.
D)transistor.
E)coaxial cable.

Question 14

True miniaturization came with the invention of

A)the vacuum tube.
B)the integrated circuit.
C)analog microelectronics.
D)the transistor.
E)coaxial cable.

Question 15

All forms of digital video delivered by wire or fiber optic cable are the result of advances in this technology.

A)coaxial cable
B)VHS
C)chip
D)DBS
E)ENG

Question 16

The home video revolution began with the development of

A)compact discs.
B)DAT.
C)camcorders.
D)videodiscs.
E)videocassette recorders.

Question 17

What was Hollywood's initial reaction to VCRs?

A)Hollywood took a "wait and see" attitude.
B)VCRs were seen as another new market for movies.
C)VCRs were seen as a threat to movie theater attendance.
D)Hollywood was indifferent.
E)Hollywood approved "time-shifting."

Question 18

This technology offers all the advantages of analog audio cassettes plus superior sound quality.

A)WebTV
B)CD-ROM
C)CD-R
D)DVD
E)DAT

Question 19

The music industry is concerned about protecting its copyrights to music products because of this audio compression technology.

A)MP3
B)CD-ROM
C)LP
D)DAT
E)DCC

Question 20

The audio cassette and this technology introduced in 1983 practically killed the vinyl-based analog recording business.

A)LP
B)CD-ROM
C)CD
D)MP3
E)DCC

Question 21

In the mid-1990s, ABC was purchased by

A)Disney.
B)General Electric.
C)Capital Cities Communications.
D)Rupert Murdoch.
E)Ted Turner.

Question 22

Among the problems facing Rupert Murdoch in setting up the Fox Network in 1985 was

A)lack of programming.
B)financial-interest rules limiting production of entertainment programs.
C)lack of affiliates.
D)money.
E)network size.

Question 23

The "Big-Three" networks' role in television news over the last decade has been lessened by all of the following EXCEPT

A)changes in ownership.
B)competition from cable.
C)deregulation.
D)popularized news programs.
E)growth of conglomerate corporations.

Question 24

This industry is now in direct competition with cable to provide interactive television.

A)Broadcasting
B)Telcos
C)POTS
D)DTV
E)V-chip

Question 25

New forms of entertainment and information-delivery systems grew chiefly out of public demand for additional and varied program services.

Question 26

The community antenna television (CATV) systems of the 1940s and early 1950s were designed primarily to bring pay channels to those who did not like commercial interruptions.

Question 27

Deregulation and domsats were largely responsible for cable's post-1975 expansion.

Question 28

Scrambled or encrypted signals have led to signal piracy of pay cable.

Question 29

At first, DBS was conceived to serve audiences in rural locations.

Question 30

In the 1990s, DBS began growing because of emphasis on programming and because digital technology provided unequaled picture quality.

Question 31

Development of transistors led to more professional flexibility in ENG equipment.

Question 32

True miniaturization came with the invention of the computer chip.

Question 33

By 1988 the CD had become the most successful product introduced in consumer electronics history up to that time.

Question 34

Today, thousands of web pages offer streamed audio.

Question 35

In a 1980 report the FCC concluded that most network rules were still needed to restrict over-the-air network anti-competitive practices.

Question 36

By the mid-1990s Fox had emerged as a viable fourth network.

Question 37

By the mid-1980s, FM had surpassed AM in overall national audience popularity.

Question 38

DTV is popular with viewers because it does not carry local stations.

Question 39

In the early 1990s, telephone companies wanted to enter the cable television business.

Question 40

Outline how cable has changed from an extension of home antennas to today's expanded programming services.

Question 41

Describe the contributions Ted Turner has made to cable.

Question 42

Contrast the following services: DBS, MMDS, and SMATV.

Question 43

How did transistors and microchips revolutionize electronics?

Question 44

Trace the changing role of over-the-air networks since 1970.

Question 45

How are telephone and information services affecting the electronic media scene?