Deck 5: Research Designs: Descriptive and Causal Research

Question 1

Descriptive research is used to describe something.

Answer 1

True

Question 2

Descriptive research is highly unstructured and flexible approach.

Answer 2

False

Question 3

Cross-sectional design is also known as sample survey.

Answer 3

True

Question 4

The primary objective of longitudinal research is to monitor behavior over time.

Question 5

Longitudinal behavior is an excellent method to track brand loyalty

Question 6

Descriptive research is a good method to indicate casualty.

Question 7

Causal research is highly unstructured.

Question 8

During experimentation, researchers have full control over the conditions under which data is collected.

Question 9

An experimental treatment is a term used to describe a specific combination of dependent variables

Question 10

Choosing the best design is the most important aspect of experimentation

Question 11

A control group is selected randomly.

Question 12

One of the most widely used quasi-experimental designs is the nonequivalent control group.

Question 13

A quasi experiment is as effective as a true experiment design.

Question 14

The major variety of validity is external validity.

Question 15

Field experiment is conducted in more realistic conditions and is higher on internal validity.

Question 16

Field experiments are carried with less artificial elements.

Question 17

One of the disadvantages of laboratory experiments is low external validity.

Question 18

Ex post facto studies are those that try to discover a causal relationship without manipulation of the independent variable or control over respondent exposure to treatment conditions.

Question 19

When the stakes are high and the costs of failure are very significant, test marketing may be the most unattractive options available.

Question 20

The three types of test markets include the standard test markets, simulated test markets and uncontrolled store test markets.

Question 21

Simulated test markets assume that attitudes and behaviors evidenced in simulation will be exactly duplicated in the market.

Question 22

Descriptive research answers the question how.

Question 23

Coupling survey information in descriptive research can provide opportunities to see if attitudes and behavior covary.

Question 24

The researcher should give careful consideration to the potential positive effects on those participating in an experiment.

Question 25

Over the past few years, there has been an increase concern for protecting the rights of subjects used in research projects, particularly for human subjects.

Question 26

It is dangerous to define a research design by a technique

Question 27

The research design can only involve one of the three categories of research: exploratory, descriptive, or causal.

Question 28

Experiments involve manipulation, control, and measurement of variables in order to allow for causal inference.

Question 29

In descriptive research, hypotheses are tested via experimentation.

Question 30

Descriptive research is used to ask something.

Question 31

Descriptive research is highly structured and has a rigid approach.

Question 32

Cross- sectional design is also known as population survey.

Question 33

The primary objective of longitudinal research is to sample a population of interest at a point in time.

Question 34

Longitudinal behavior should not be used to track brand loyalty.

Question 35

Descriptive research is not a good method to indicate casualty.

Question 36

Causal research is highly structured

Question 37

During experimentation, researchers do not have full control over the conditions under which the data is collected.

Question 38

An experimental treatment is a term used to describe a specific manner of manipulating an independent variable

Question 39

A control group is not selected randomly.

Question 40

One of the most widely used quasi-experimental designs is the equivalent control group.

Question 41

A quasi experiment is not as effective as a true experiment design.

Question 42

The major variety of validity is internal validity.

Question 43

Field experiment is conducted in more realistic conditions and is higher on external validity.

Question 44

Field experiments are carried with more artificial elements.

Question 45

One of the disadvantages of laboratory experiments is low internal validity.

Question 46

When the stakes are high and the costs of failure are very significant, test marketing may be the most attractive option available.

Question 47

The three types of test markets include the standard test markets, simulated test markets and controlled store test markets

Question 48

Simulated test markets do not assume that attitudes and behaviors evidenced in simulation will be exactly duplicated in the market.

Question 49

Descriptive research answers the question when.

Question 50

The researcher should give careful consideration to the potential negative effects on those participating in an experiment

Question 51

Over the past few years, there has been a decrease concern for protecting the rights of subjects used in research projects, particularly for human subjects.

Question 52

The research design may involve one or more of the three categories of research: exploratory, descriptive, or causal.

Question 53

In descriptive research, hypotheses are tested via covariation.

Question 54

In exploratory research, hypotheses are tested via covariation.

Question 55

In exploratory research, hypotheses are generated.

Question 56

In causal research, hypotheses are tested via experimentation.

Question 57

In exploratory research, objectives gain insights and ideas.

Question 58

In exploratory research, objectives are quantified.

Question 59

In exploratory research, objectives are test variables for causal relationships.

Question 60

In descriptive research, objectives gain insights and ideas.

Question 61

In descriptive research, objectives are quantified.

Question 62

In descriptive research, objectives are test variables for causal relationships.

Question 63

In causal research, objectives gain insights and ideas.

Question 64

In causal research, objectives are quantified.

Question 65

In causal research, objectives are test variables for causal relationships.

Question 66

Exploratory research uses a nonprobability sampling method.

Question 67

Descriptive research uses a nonprobability sampling method.

Question 68

Causal research uses a nonprobability sampling method.

Question 69

Descriptive research uses a probability sampling method.

Question 70

Exploratory research uses a probability sampling method

Question 71

Causal research uses a probability sampling method.

Question 72

Causal research uses a random assignment to treatments sampling method.

Question 73

Exploratory research uses a random assignment to treatments sampling method.

Question 74

Descriptive research uses a random assignment to treatments sampling method.

Question 75

In exploratory research, survey question can change over the course of the research.

Question 76

In descriptive research, survey question can change over the course of the research.

Question 77

In causal research, survey question can change over the course of the research.

Question 78

In descriptive research, survey question are fixed and cannot be changed over the course of the research.

Question 79

In causal research, survey question are fixed and cannot be changed over the course of the research.

Question 80

In exploratory research, survey question are fixed and cannot be changed over the course of the research.