Deck 4: Research Designs: Exploratory and Qualitative Research

Question 1

After stating the management problem, research purpose, and research hypothesis, the next step is to formulate the research design.

Answer 1

True

Question 2

The research hypothesis is the next step to formulate after research design

Answer 2

False

Question 3

Research questions and hypotheses are the starting point for the research design

Answer 3

True

Question 4

Research hypothesis is a plan of action that answers the question: How are we going to answer these research questions?

Question 5

The research design is a plan of action indicating the specific steps that are necessary to provide answers to the research questions, test the hypothesis, and achieve the research purpose.

Question 6

Decisional criteria are the information that can aid the decision maker in choosing among decisional alternatives.

Question 7

Decisional alternatives are the information that can aid in the decisional criteria

Question 8

The research purpose helps to solve the management problem.

Question 9

The three objectives of research are to conduct a general exploration of the issue, to describe a population, and to attribute cause and affect relationships among two or more variables.

Question 10

Three categories of research design are exploratory, descriptive and causal.

Question 11

The three categories of research design should always be in the same order: exploratory, descriptive and causal.

Question 12

Exploratory research is in search of clues to reveal the current situation.

Question 13

Flexibility is not a characteristic of exploratory research

Question 14

Flexibility is one characteristic of exploratory research

Question 15

Exploratory research is needed when the researcher seeks a more precise definition of an ambiguous problem or opportunity.

Question 16

Researchers should use exploratory research to develop the hypothesis that can explain the occurrence of certain phenomena.

Question 17

Primary information is one of the common tools to conduct exploratory research.

Question 18

Some of the common tools used to conduct exploratory research are secondary information, personal interviews and analysis of selected cases.

Question 19

Personal interviews are one of the best ways to obtain desired insights, hypotheses, and clarifications.

Question 20

While conducting a personal interview, one must be flexible in order to achieve research objectives.

Question 21

A marketing research firm hired to conduct a focus group will identify, recruit and select the participants.

Question 22

Internet focus groups are rapidly declining in popularity.

Question 23

Exploratory research interviewing requires a consistency in the question asked and the way the questions are asked.

Question 24

With exploratory research, researchers try to gain penetrating insights into some important issues.

Question 25

A focus group is a small group of 8 to 12 persons convened to address topics introduced by a group moderator.

Question 26

Researchers use the analysis of selective cases when respondents are unwilling or unable to directly answer questions about their actions.

Question 27

Researchers use projective techniques when respondents are unwilling or unable to directly answer questions about their actions.

Question 28

The method used to uncover respondent's hidden motives is called storytelling.

Question 29

Projective techniques include word association, sentence completion, storytelling, role-playing, collages, and music association.

Question 30

Researchers use anthropomorphicizing as a method to uncover respondent's hidden motives

Question 31

After stating the management problem, research purpose, and research hypothesis, the next step is to formulate the research design.

Question 32

The research hypothesis is the next step to formulate after research purpose

Question 33

Research design is a plan of action that answers the question: How are we going to answer these research questions?

Question 34

The research hypothesis is a plan of action indicating the specific steps that are necessary to provide answers to the research questions, test the hypothesis, and achieve the research purpose.

Question 35

Decisional alternatives are the information that can aid the decision maker in choosing among decisional criteria.

Question 36

Decisional criteria are the information that can aid in the decisional alternatives.

Question 37

The decisional alternatives help to solve the management problem.

Question 38

Three categories of research design are exploratory, explanatory and casual.

Question 39

Exploratory research should not be used when the researcher seeks a more precise definition of an ambiguous problem or opportunity.

Question 40

Researchers should not use exploratory research to develop the hypothesis that can explain the occurrence of certain phenomena.

Question 41

Primary information is not one of the common tools used to conduct exploratory research

Question 42

Impersonal interviews are one of the best ways to obtain desired insights, hypotheses, and clarifications.

Question 43

Flexibility is not necessary while conducting a personal interview in order to achieve research objectives.

Question 44

Internet focus groups are rapidly increasing in popularity.

Question 45

With explanatory research, researchers try to gain penetrating insights into some important issues.

Question 46

A focus group is a small group of 3 to 4 persons convened to address topics introduced by a group moderator.

Question 47

The method used to uncover respondent's hidden motives is one of the projective techniques.

Question 48

Researchers use storytelling as a method to uncover respondent's hidden motives

Question 49

Word association is a projective technique where respondents are given a series of words and asked to respond by saying the first word that comes to mind.

Question 50

Sentence completion is a projective technique where respondents are given a series of words and asked to respond by saying the first word that comes to mind.

Question 51

The different categories of research are:

A) Exploratory, causal
B) Construct
C) Descriptive
D) A and C
E) B and C

Question 52

The choice of research design is influenced by the:

A) Decision maker's attitude toward risk
B) Size of the research budget
C) Types of decisions being faced
D) A and B
E) A, B and C

Question 53

The common tools used to conduct exploratory research are:

A) Secondary information, focus groups, analysis of selected cases
B) History, maturation, testing
C) Selection, testing, secondary information
D) Subject selection, personal interviews, history

Question 54

A distinction between exploratory and descriptive interviewing would be that:

A) Exploratory is looking for quantification of findings; descriptive is looking for insights
B) Exploratory is looking for insights; descriptive is looking for quantification.
C) Exploratory typically would involve conducting more interviews than descriptive
D) There is no distinction-they would both be conducted the same way.

Question 55

Exploratory research is needed whenever the decision maker has an objective of:

A) More precise definition of problem
B) Generating ideas
C) Providing insights
D) A and C
E) A, B and C

Question 56

Qualitative methods of research include:

A) Ethnography
B) Extended case studies
C) Focus groups
D) A and B
E) A, B and C

Question 57

In qualitative research, data is collected by use of:

A) Field notes
B) Historical artifacts
C) Advertisements
D) A and C
E) A, B and C

Question 58

___________ is defined as a set of methods that are investigative in methodology, naturalistic in approach, and are dependent on description, observation, and categorization.

A) Quantitative research
B) Qualitative research
C) Decisional research
D) Projective research

Question 59

In Qualitative research, the objective/purpose is to:

A) Gain understanding of underlying motives
B) Explore ill-structured problems
C) Test hypotheses
D) A and B
E) A and C

Question 60

In Quantitative research, the sample/data collection is :

A) Small
B) Unstructured
C) Flexible
D) All of the above
E) None of the above

Question 61

In Qualitative research, the data is analyzed:

A) As the data is collected
B) After the data is collected
C) Both A and B
D) Neither A and B

Question 62

Qualitative research has been criticized as a:

A) Hard science
B) Soft science
C) Subjective science
D) Invalid science

Question 63

_____________ can increase the validity of a qualitative study.

A) Viewing the management question from different perspectives
B) Being careful and precise in designing the study
C) Combining qualitative and quantitative methods
D) A and B
E) A, B and C

Question 64

Qualitative methods require the researcher to be able to tolerate:

A) Vagueness
B) Ambiguity
C) Rudeness
D) A and B
E) A and C

Question 65

__________ contains a small number of people (usually eight to twelve) and is convened to address topics introduced by a group moderator.

A) In-depth interviews
B) Focus groups
C) Abstract groups
D) Cross-sectional groups

Question 66

Reasons for conducting focus groups include:

A) Idea generation
B) Help in structuring questionnaires
C) Post-qualitative research
D) A and B
E) A and C

Question 67

The suggested number of focus group participants is

A) 40943
B) 41035
C) 41133
D) 1520

Question 68

It is usually necessary to provide at least _______ names for every respondent needed in a focus group.

A) Two
B) Four
C) Six
D) Eight

Question 69

A marketing research firm hired to conduct a focus group will do which of the following:

A) Identify participants
B) Recruit participants
C) Select participants
D) A and B
E) A, B and C

Question 70

All of the following rules are suggested for recruiting focus group members except

A) Ask multiple questions about a single variable to validate the accuracy of answers
B) Do not accept respondents who have participated in a focus group during the previous year
C) Use only current customers
D) Specifically define the characteristics of people who will be included

Question 71

Traits of a good focus group moderator include all of the following except

A) Experience in focus group research
B) Prepares a well-detailed moderator guide
C) Takes personal responsibility for the selection of participants
D) Completes the focus group in a leisurely manner to help ensure the success of the research project

Question 72

__________ focus groups are rapidly gaining in popularity.

A) Internet
B) Two-way
C) Three-way
D) Quads

Question 73

The usual number of participants in a "Quad" focus group is:

A) 2
B) 3
C) 4
D) 5

Question 74

Advantages of Internet focus groups include all of the following except

A) Accuracy of participation
B) Speed of recruitment
C) Savings in travel costs
D) Anonymity of responses

Question 75

_____________ studies consumer behavior of online communities.

A) Ethnography
B) Netnography
C) Grounded Theory
D) None of the above

Question 76

Research methods used in grounded research includes:

A) In-depth interviews
B) Ethnography
C) Immersion groups
D) A and B
E) A, B and C

Question 77

Projective technique methods includes all of the following except for:

A) Word association
B) Sentence completion
C) Branding
D) Role-playing

Question 78

__________ technique involves asking the respondent to arrange pictures to depict some issue of interest to the researcher.

A) Collages
B) Role-playing
C) Storytelling
D) Anthropomorphicizing

Question 79

___________ technique involves asking the respondent to describe what the product or service being researched would look like if it were a person.

A) Role-playing
B) Anthropomorphicizing
C) Storytelling
D) Collages

Question 80

__________ research is often a multi-method process that is flexible in design and depends on the researcher's observation and interpretation of behavior and or non-numerical data.

A) Quantitative
B) Qualitative
C) Descriptive
D) Non-Qualitative