Deck 13: The Research Report

Question 1

The basic purchase of the research report is to communicate the results, conclusions, and recommendations of the research project.

Answer 1

True

Question 2

The research report needs only to accurately present the findings and conclusions.

Answer 2

False

Question 3

The research report follows a standardized format

Answer 3

False

Question 4

The title page of the research report should not bear the preparing organization's logo

Question 5

A good rule to follow for including a table of contents, charts, and illustrations is to base the decision on the length of the report.

Question 6

The introduction section of the report should refer the reader to the basic purpose of the research and the specific objectives that were agreed upon in the research proposal.

Question 7

The research methodology section of the report should include who the respondents were and how many were contacted.

Question 8

The research methodology section of the report should include a specific discussion of the analysis process.

Question 9

The research methodology section of the report presents the highlights of the research report in a straightforward and precise manner.

Question 10

The executive summary section of the report presents the highlights of the research report in a straightforward and precise manner.

Question 11

The executive summary section of the report is usually organized by topics investigated or by questions that must be answered before a decision is made.

Question 12

The executive summary section of the report is sometimes the only section read by executives, so an outline of the major issues will suffice.

Question 13

The executive summary section of the report is sometimes the only section read by executives, so enough detailed statements of major issues must be given to provide them with the basic facts that emerged in the study

Question 14

The executive summary section of the report should take the form of a detailed abstract in describing the purpose, methodology, and findings.

Question 15

The findings section of the report is normally the largest section of the report and should be organized in a logical way.

Question 16

The methodology section of the report is normally the largest section of the report and should be organized in a logical way.

Question 17

The researcher's role is to just present the facts and not draw any conclusions or make any recommendations.

Question 18

The researcher's role is not to just present the facts, but to draw conclusions on the basis of the findings and to make recommendation on the basis of the conclusions.

Question 19

The methodology section of the report can be used to present copies of questionnaires used in the study.

Question 20

The appendixes section of the report can be used to present copies of questionnaires used in the study.

Question 21

The researcher should avoid any attempt to pad or build up the size of a report through the use of appendixes

Question 22

It is not recommended that the final report be bound due to the expense.

Question 23

Binding the final report is recommended due to it is a relatively inexpensive way to add both value and protection to the report

Question 24

The two methods used to present statistical data are tables and graphs.

Question 25

A graph is a method of presenting and arranging data that have been broken down by one or more systems of classification.

Question 26

A statistical table is a method of presenting and arranging data that have been broken down by one or more systems of classification.

Question 27

An analytical table is designed to aid in a formal analysis of interrelationships between variables.

Question 28

A reference table is designed to aid in a formal analysis of interrelationships between variables.

Question 29

A reference table is designed to be a repository of statistical data.

Question 30

An analytical table is designed to be a repository of statistical data

Question 31

The distinction between an analytical table and a reference table is their construction.

Question 32

Three of the most commonly used types of graphs are analytical, reference and line.

Question 33

Three of the most commonly used types of graphs are bar charts, pie charts and line charts.

Question 34

A bar chart is easily constructed and can be readily interpreted even by those not familiar with charts.

Question 35

A pie chart is easily constructed and can be readily interpreted even by those not familiar with charts.

Question 36

A pie chart is useful in marketing studies especially when showing market share or market segments.

Question 37

A bar chart is useful in marketing studies especially when showing market share or market segments.

Question 38

A line chart is useful in marketing studies especially when showing market share or market segments.

Question 39

A line chart is useful in marketing studies especially when showing trends in data and comparing trends for different products, customers, and market areas

Question 40

A bar chart is useful in marketing studies especially when showing trends in data and comparing trends for different products, customers, and market areas

Question 41

You need not be obsessive about getting every detail correct in order for people to believe the report was written by a true professional.

Question 42

Organize the research report by the stages of the research.

Question 43

Oral reports can act as a substitute for a written report.

Question 44

Oral reports are not a substitute for a written report.

Question 45

The written report should be seen as an archival document and the oral report as a communication tool to reinforce the written report.

Question 46

The basic purchase of the research report is to only communicate the results

Question 47

The research report needs to accurately present the findings and conclusions as well as include any recommendations.

Question 48

The research report does not follow a standardized format.

Question 49

The title page of the research report should bear the preparing organization's logo.

Question 50

The research methodology section of the report should refer the reader to the basic purpose of the research and the specific objectives that were agreed upon in the research proposal.

Question 51

The research methodology section of the report should not include who the respondents were and how many were contacted.

Question 52

The research methodology section of the report should include a general discussion of the analysis process.

Question 53

The introduction section of the report is normally the largest section of the report and should be organized in a logical way.

Question 54

The researcher can pad or build up the size of a report through the use of appendixes.

Question 55

The two methods used to present statistical data are tables and graphs.

Question 56

The research report should not be organized by the stages of the research.

Question 57

The oral report should be seen as an archival document and the written report as a communication tool to reinforce the oral report.

Question 58

The title page of the research report should tell the reader all of the following except

A) The subject of the study
B) Who it was prepared for
C) A summary of the specific objectives agreed upon in the proposal
D) Who it was prepared by

Question 59

The research methodology section of the research report should include a brief description of

A) Primary means of data collection
B) Secondary means of data collection
C) Who the respondents were
D) A and B
E) A and C

Question 60

The research methodology section of the research report should include a brief description of

A) Who the respondents were
B) How many respondents were contacted
C) Where the respondents were located
D) A and B
E) A, B and C

Question 61

The research methodology section of the research report should include a brief description of

A) The primary means of data collection
B) The type of instrument used to collect the information
C) A specific discussion of the analysis process
D) A and B
E) A and C

Question 62

The maximum length for a good Executive Summary is

A) 2-3 pages
B) 5-6 pages
C) 8-10 pages
D) 12-14 pages

Question 63

The Executive Summary should take the form of a detailed abstract and include the

A) Purpose
B) Methodology
C) Findings
D) A and B
E) A, B and C

Question 64

The researcher's role is to

A) Present the facts
B) Draw conclusions based on the findings
C) Make recommendations based on the conclusions
D) A and B
E) A, B and C

Question 65

______________ is a method of presenting and arranging data that have been broken down by one or more systems of classification.

A) Graph
B) Statistical table

Question 66

______________ are designed to aid in a formal analysis of interrelationships between variables.

A) Analytical tables
B) Reference tables

Question 67

____________ are designed to be a repository of statistical data.

A) Analytical tables
B) Reference tables

Question 68

The most common types of graphs used to aid in presenting data include all except

A) Bar charts
B) Pie charts
C) Analytical charts
D) Line charts

Question 69

A ____________ is easily constructed and can be readily interpreted even by those not familiar with charts.

A) Bar chart
B) Pie chart
C) Analytical chart
D) Line chart

Question 70

A ____________ is useful in marketing studies especially when showing market share or market segments.

A) Bar chart
B) Pie chart
C) Analytical chart
D) Line chart

Question 71

Some general advice for preparing the written report includes all except

A) Make sure the report represents you and your work
B) Do not organize the report by the stages of the research
C) Do not write for your audience
D) Do not discuss exploratory reports using statistics

Question 72

Some general advice for preparing the written report includes all except

A) Write for your audience
B) Organize the report by the stages of the research
C) Do not manipulate your graphs to mislead a reader
D) Quote respondents verbatim at appropriate points

Question 73

Some general advice for preparing and presenting an oral report includes all except

A) Utilize computerized presentation software
B) Do not assume optimal conditions and equipment for your presentation
C) Practice your presentation at least three times before making it in front of the audience
D) Organize the report by the stages of the research

Question 74

Some general advice for preparing and presenting an oral report includes all except

A) Practice your presentation once before making it in front of the audience
B) When appropriate, use visual aids
C) Provide the audience with an outline and paper copies of presentation
D) Do not assume optimal conditions and equipment for your presentation

Question 75

The subject of the study and who it was prepared for is included in which section of the research report?

A) Methodology
B) Appendix
C) Title Page
D) Findings

Question 76

The basic purpose of the research and the specific objectives agreed upon in the research proposal should be included in which section of the research report?

A) Title Page
B) Introduction
C) Methodology
D) Appendix

Question 77

A brief description of the primary means of data collection and who the respondents were should be included in which section of the research report?

A) Title Page
B) Introduction
C) Methodology
D) Appendix

Question 78

The section of the research report that presents the highlights of the research report in a straightforward and precise manner is the

A) Appendix
B) Introduction
C) Methodology
D) Executive Summary

Question 79

Two to three pages is the maximum length for a good

A) Methodology section
B) Research report
C) Appendix
D) Executive Summary

Question 80

Analytical tables are designed to

A) Aid in a formal analysis of interrelationships between variables
B) Be a repository of statistical data