Deck 4: Online and Social Media Measurements, Ethics in Research

Question 1

Search on the Internet for definitions of engagement, sentiment and media expo?
sure. Compare at least two definitions for each. Which definitions do you think are most appropriate for PR?
Why?

Answer 1

Self-explanatory. Students should report that there is minimal agreement among firms, experts and academics regarding these activities.Appropriate use for PR will depend on key factors including industry, client sophistication, budget, competitive environment, economic factors, etc.

Question 2

If you were creating a website for a client's announcement of a new product, how would you define the requirements to a web designer?
What would be your guiding principles?

Answer 2

Design requirements are more than graphics though the look is important. SEO principles are important. The requirements should link to other marketing and communications direction. It might be well to beta test the web activities with a focus group or other set of potential users, even loyal clients.A guiding principle would be attractiveness with ease of use and navigation.

Question 3

Search on SEO and write a report about the latest developments that are being suggested for improving results on Google and Bing. Is there a theme or a common rationale being promoted by SEO experts?

Answer 3

This assignment may change with evolving requirements from major search engines and with a competitive environment.

Question 4

How is data collection in nonprofits different from that of for-profit organizations?

Question 5

Describe how and what data is used for in nonprofits, and how it can significantly impact PR.

Question 6

Discuss how the challenges nonprofits face can impact data collection.

Question 7

How might Brandi Bufford's story have turned out differently had she not modified the data collection system?