Deck 8: Traffic and Billing

Question 1

The FCC mandates that traffic directors receive certification through their agency before they are allowed to create program logs.

Answer 1

False

Question 2

What constitutes a station´s salable inventory?

Answer 2

No Answer.

Question 3

What is the primary function of the traffic manager?

Answer 3

No Answer.

Question 4

Who is responsible for the specific scheduling of commercials?

Question 5

What are the traffic manager´s responsibilities regarding ads?

Question 6

What departments primarily depend on the traffic manager for what functions?

Question 7

What is the usual source for hiring traffic managers?

Question 8

How are computers important to traffic managers?

Question 9

How has consolidation of radio ownership affected individual traffic and billing departments?

Question 10

What is the procedure for sending invoices to clients?

Question 11

How has the FCC elimination of requirements for program logs affected the way stations design logs?

A) Most stations still use the traditional formal log design
B) Most stations now design logs that only show commercials
C) Program logs are only used to schedule music playlists
D) Program logs are now designed to inform programming personnel of what is scheduled for broadcast

Question 12

What is the procedure for sending invoices to clients?

A) Clients are always billed in advance before their spots can run
B) ey are delivered to the client by the account executive
C) It is left to the client to voluntarily pay without being billed
D) It is the job of the billing department to send an invoice to the client

Question 13

Before the FCC deregulation of the 1980's occurred, radio stations were required to maintain a formal program log which included the following:

A) Program title or name
B) sponsor names
C) source of origination
D) All of the above

Question 14

What constitutes a station´s salable inventory?

A) Airplay for certain selected records
B) Commercial slots or availabilities
C) Promotional items such as t-shirts and bumper stickers
D) Public service announcements

Question 15

What is the primary function of the traffic manager?

A) To collect money from delinquent accounts
B) To provide reports on traffic conditions during morning drive
C) To prepare the daily program log
D) To write, voice and produce commercial announcements

Question 16

Who is responsible for the specific scheduling of commercials?

A) The program director
B) The sales manager
C) The traffic manager
D) The business manager

Question 17

What are the traffic manager´s responsibilities regarding ads?

A) Ensuring that an ad order is logged as specified
B) That a record of when each client´s spots are aired is maintained
C) That copy and production tapes are in on time
D) All of the above

Question 18

What two departments primarily depend on the traffic manager?

A) Programing and Engineering
B) Sales and Business
C) Engineering and Sales
D) Programming and Sales

Question 19

What is the usual source for hiring traffic managers?

A) Usually recruited from broadcast training schools
B) Mostly trained in-house and are drawn from the administrative or clerical ranks
C) Mostly promoted from sales
D) Often recruited from the programming department

Question 20

How important are computers to traffic managers?

A) Traffic managers must be computer knowledgeable
B) Not very important; managing is mostly done on traditional office equipment
C) Of no importance; traffic systems are managed at the corporate level
D) Only of importance to the sales department

Question 21

How has consolidation of radio ownership affected individual traffic and billing departments?

A) The individual traffic departments at stations in the cluster are no longer necessary and are typically centralized
B) Traffic is managed at corporate headquarters for all station clusters
C) Traffic continues to be managed locally by each individual station in the cluster
D) The need to manage traffic and generate daily program logs has been made unnecessary by computers

Question 22

The FCC eliminated program log requirements in the early 1980s; how has this affected the way stations design program logs?