Deck 7: Promotion

Question 1

Radio's infamous "Disco Demolition" took place during a Chicago Bulls basketball game in 1989 in Chicago.

Answer 1

False

Question 2

What is the preferred solution to planning the budget for a promotion?

A) To spend no money at all
B) To exchange available airtime for goods and services
C) To spend as much money as possible
D) To increase profits by selling chances to win

Answer 2

B

Question 3

What are the basic FCC policies governing promotions?

A) May not promote sponsored contests
B) May not operate lotteries, endanger contestants, or mislead listeners as to the nature of the prize.
C) May not disclose the names of winners on the air
D) May not award cash as prizes

Answer 3

B

Question 4

How do radio stations know that their promotions are working?

Question 5

Due to greater competition, radio stations must promote themselves how often?

Question 6

Most successful radio promotions involve what kind of incentives?

Question 7

What is a practical way for the promotion director to acquire prizes?

Question 8

Which form of radio promotion is the most prevalent: on-air or off-air?

Question 9

To "bookend" call letters is to position them in what way?

Question 10

Off-air promotions are designed to do what?

Question 11

To offset the cost of promotions, stations will do what?

Question 12

What is considered to be the ultimate goal of any promotion?

Question 13

What is the preferred solution in planning the budget for a promotion?

Question 14

What is considered to be the ultimate goal of any promotion?

A) To improve area signal coverage by increasing the power_
B) To compete with other media such as newspapers
C) To provide better coverage of news and information
D) To enhance listenership

Question 15

To offset the cost of promotions, stations will do what?

A) Collaborate with sponsors to share the costs
B) Cut back on off-air promotions
C) Do more on-air promos
D) Do more on-air contests

Question 16

Off air promotions are designed to do what?

A) Retain current listeners
B) Give away money
C) Provide entertainment
D) Reach people not tuned in

Question 17

According to social media authority Loris Lewis, three common themes that run through an effective social brand's presence and behavior are:

A) Validation, Inspiration, and integration.
B) Validation, Inspiration, and information
C) Validation, Inspiration, and imitation.
D) Validation, Interrogation, and irritation.

Question 18

Of social media today...Lori Lewis said "We are operating radio stations in a world that has been coined as "_________beta"-it's the mindset that everything (even our own self) is a work in progress,

A) temporary
B) digital
C) intensified
D) permanent

Question 19

FCC regulations governing radio station promotions state that stations may not operate lotteries, endanger contestants, rig contests, or____________listeners.

A) threaten
B) mislead
C) confuse
D) challenge

Question 20

On-air promotions are the most common method used to retain and expand listenership. All of the following are common examples of on air promotions EXCEPT:

A) station slogans
B) station call letters
C) station contests/giveaways
D) station commercials

Question 21

The FCC forbids any station from broadcasting or airing any contest that is considered a lottery. To be considered a lottery, the giveaway must include these three elements: prize, chance, and _______________.

A) entry forms.
B) contesting opportunities
C) endangerment
D) consideration

Question 22

Which promotional stunt was fictionalized on the TV sitcom WKRP in Cincinnati?

A) The Valhalla gas credit card
B) Turkeys being dropped over a shopping center
C) Hidden money in a local public library
D) Overturned cars on a highway

Question 23

How do radio stations know that their promotions are working?

A) By increased listener complaints
B) By increased rating surveys
C) By decreased commercial loads
D) By increased competition from other media

Question 24

Due to greater competition, radio stations must promote themselves:

A) Only during quarterly rating periods
B) Only during the daytime
C) Continually
D) Only on special holidays

Question 25

Most successful radio promotions involve what kind of incentives?

A) Large cash or merchandise prizes
B) Participating in fundraising events
C) Running an on-air auction to raise money
D) Increasing commercial availabilities

Question 26

What is the preferred way for the promotion director to acquire prizes?

A) The station cannot give out "prizes", which are forbidden by the FCC.
B) By arranging to give out only cash prizes to winners
C) Through direct purchase and trades
D) By soliciting donations from listeners

Question 27

Which form of radio promotion is the most prevalent?

A) Off air promotions such as advertising
B) On-air promotions using station call letters
C) Sales promotions designed to increase the commercial load
D) Running a lot of print ads

Question 28

To "bookend" call letters is to position them in what way?

A) Once in the middle of the break
B) Voiced over a musical segue
C) At the beginning and end of a break
D) Include them with all informational announcements

Question 29

What are the basic FCC policies governing promotions?