Deck 11: Consultants and Syndicators

Question 1

It is not uncommon for some programming companies to be both networks and syndicators.

Answer 1

True

Question 2

Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations:

A) Reach a broader audience
B) To achieve a metro station sound
C) Present more news and public affairs
D) To achieve a broader range of formats

Answer 2

B

Question 3

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including:

A) Music
B) Format elements such as breaks and promos
C) Customized IDs
D) All of the above

Answer 3

D

Question 4

What is the difference between a network and a syndicator?

A) The type of format
B) Whether the participating stations are owned by a corporation
C) The type of technology involved
D) None- they are one and the same.

Question 5

What is the major objection to using consultants?

Question 6

Have investments by stations in research increased or decreased? Why?

Question 7

Statistically, stations using programming consultants more often than not showed larger or smaller audience ratings?

Question 8

The widespread use of automation equipment commencing in the 1960s sparked significant growth in what field of programming?

Question 9

Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations to achieve what?

Question 10

Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered radio formats, including what format elements?

Question 11

What is the difference between a network and a syndicator?

Question 12

Describe the services provided by consultants to radio stations

Question 13

What effect has radio consolidation had on consultants?

Question 14

What kind of services do radio consultants currently provide to radio stations?

Question 15

The widespread use of automation equipment commencing in the 1960s sparked significant growth in what field of programming?

A) Syndicated programming
B) Satellite transmissions
C) Internet webcasting
D) Podcasting

Question 16

Statistically, stations using programming consultants more often than not:

A) Experience improved ratings
B) Experience lower ratings
C) Saw no significant change in ratings
D) Stopped using ratings altogether

Question 17

The FCC forbids stations from giving way any prize or amount of cash that exceeds $25,000.

Question 18

When filing a complaint on indecency, the FCC asks complainants to provide: the details of what was actually said during the broadcast.; 2) The date and time of the broadcast.; and 3) The call letters, and/or channel, or frequency of the station involved.

Question 19

Which of the following is NOT a service commonly offered by a consultant to a radio client?

A) market research
B) hiring and training of staff
C) technical evaluation
D) Planning and execution of contests/giveaways

Question 20

It is a violation of federal law for a broadcast station to air _________programming at any time.

A) Profane
B) Indecent
C) Obscene
D) Offensive

Question 21

The FCC has defined broadcast_________as: "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities."

A) profanity
B) indecency
C) obscenity
D) nudity

Question 22

The FCC's _______-_______period refers to the time period between 10 p.m. and 6 a.m., local time. During this time period, a station may air indecent and/or profane material.

A) safe-play
B) safe-harbor
C) free-air
D) safe-regulation

Question 23

In making obscenity, indecency, and profanity determinations, The FCC has determined that_________is key.

A) intention
B) enforcement
C) consideration
D) context

Question 24

FCC v. _______Foundation, is the landmark United States Supreme Court decision that defined the power of the Federal Communications Commission (FCC) with regards to regulating indecent material as applied to broadcasting.

A) WBAI
B) NYU
C) Patriots
D) Pacifica

Question 25

What effect has radio consolidation had on consultants?

A) It has increased their business
B) It has had little or no effect
C) Consultants are now working directly for the corporations
D) The field of radio consultancy has shrunk substantially

Question 26

What kind of services do radio consultants currently provide to radio stations?

A) Setting up MIS computer systems for billing and collections
B) Improve or strengthen their standings in the ratings survey
C) Making technical improvements in broadcast equipment
D) Developing marketing strategies for the sales department

Question 27

Ideally, a consultant would have a successful background in what area of broadcasting

A) Programming
B) Technology
C) Music
D) Management

Question 28

What is the major objection to using consultants?

A) They charge too much
B) They overemphasize the importance of sports
C) They interfere with co-op advertising
D) The concern that local flavor is lost

Question 29

Investments by stations in research have:

A) Increased significantly
B) Stayed the same
C) Been eliminated
D) Fallen off markedly

Question 30

Ideally, a consultant would have a successful background in what area of broadcasting?