Question 1

The heart of McDonald's success is its ______.&#10;A) staff&#10;B) food&#10;C) eccentricity&#10;D) predictability

Accepted Answer

McDonald's success is built upon the predictability of its food and the consistency of its experience across different locations. This allows customers to know what to expect and feel comfortable returning to McDonald's. While staff may play a role in providing good service, eccentricity is not a key factor in McDonald's success.

Question 2

McDonald's strives to provide its customers with a(n) ______ experience.&#10;A) uniformly pleasant&#10;B) aesthetically culinary&#10;C) aromatically diverse&#10;D) sporadically mediocre

Accepted Answer

McDonald's aims to provide a uniformly pleasant experience to its customers, meaning customers can expect a consistent level of service and quality in all its franchises worldwide.

Question 3

All of the following are qualities promoted in McDonald's advertising except ______.&#10;A) fun&#10;B) innovation&#10;C) family&#10;D) wholesomeness

Accepted Answer

While McDonald's does emphasize fun, family, and wholesomeness in their advertising, innovation is not typically promoted as a key quality.

Question 4

Why did Ray Kroc initially refuse to hire young women to work behind McDonald's counters?&#10;A) He believed women could not handle the hard labor.&#10;B) He believed women were too uncontrollable.&#10;C) He believed women would attract teenage boys.&#10;D) He believed women wanted higher wages.

Accepted Answer

Ray Kroc initially refused to hire young women to work behind McDonald's counters because he believed they would attract teenage boys, causing distractions and disrupting the fast-paced environment that McDonald's was trying to create.

Question 5

McDonald's tries to attract teenagers, senior citizens, and housewives because they are more likely to ______.&#10;A) work for a low wage&#10;B) appeal to advertisers&#10;C) understand shift work&#10;D) become managers

Accepted Answer

McDonald's aims to attract teenagers, senior citizens, and housewives as they are more likely to work for a low wage, fitting the company's need for cost-effective labor.

Question 6

Kroc's approach to his McDonald's business is best described as ______.&#10;A) tenuous&#10;B) inconsistent&#10;C) effortless&#10;D) religious

Accepted Answer

Kroc's approach to his McDonald's business was religious which means he was deeply committed and devoted to it. He believed in the principles and system of McDonald's and worked tirelessly to expand the business and maintain its quality and reputation.

Question 7

How does one become a Doctor of Hamburgerology?&#10;A) complete the Advanced Operations Course at Hamburger University&#10;B) discover an inspirational food item&#10;C) complete the Six Steps of Window Service&#10;D) discover a more efficient method of satisfying customers

Accepted Answer

The Advanced Operations Course at Hamburger University is an actual program offered by McDonald's, which focuses on developing the skills and knowledge necessary to effectively manage a fast food restaurant. It covers a range of topics including food safety, operations management, and customer service, making it the most relevant option for someone interested in becoming a "Doctor of Hamburgerology."

Question 8

What is the title of Ray Kroc's autobiography?&#10;A) Standing Tall&#10;B) We're the Best in the World&#10;C) Hamburgerology&#10;D) Grinding It Out

Accepted Answer

The title of Ray Kroc's autobiography is "Grinding It Out."

Question 9

Penny works the window at McDonald's. Penny is unlikely to be ______.&#10;A) handling money&#10;B) using a cash register&#10;C) suggesting dessert&#10;D) making decisions

Accepted Answer

The question suggests that Penny works as a customer service representative and not in a managerial or decision-making position. Therefore, it is unlikely that she is making decisions. She is, however, likely handling money, using a cash register, and suggesting dessert options as part of her job. However, since the question asks for the least likely option, D is the correct answer.

Question 10

Which term best describes how McDonald's handles deviations from standard customer behavior?&#10;A) subroutines&#10;B) managerial intervention&#10;C) sequencing&#10;D) group decision-making

Accepted Answer

The answer of Which term best describes how McDonald's handles...

Question 11

Identify Ray Kroc's basic idea when he got into the hamburger business in 1964.

Accepted Answer

The answer of Identify Ray Kroc's basic idea when he...

Question 12

What does QSC stand for in the world of McDonald's? Why is QSC so important?

Accepted Answer

The answer of What does QSC stand for in the...

Question 13

Elaborate on the training of franchisees and managers. Include the focus of the training and the reasons for this focus.

Accepted Answer

The answer of Elaborate on the training of franchisees and...

Question 14

Imagine you have enrolled in Hamburger University. Describe what you will be learning and how this knowledge aligns with McDonald's goals and values.

Accepted Answer

The answer of Imagine you have enrolled in Hamburger University....

Question 15

Discuss the process of matching labor power to consumer demand at McDonald's. What effect does this have on workers?

Accepted Answer

The answer of Discuss the process of matching labor power...

Deck 41: Over the Counter: Mcdonalds