Question 1

Sex (always) sells.

Accepted Answer

While sex can attract attention and may increase sales in certain contexts, it does not always sell and can sometimes have a negative impact on brand image or alienate potential customers depending on the product, target audience, and cultural sensitivities.

Question 2

Which of the following definitions defines creativity?&#10;A) production of novel and useful ideas&#10;B) deep thinking&#10;C) imitating or replicating in an original fashion&#10;D) unpredictable and novel ideas&#10;E) Unique and outrageous ideas

Accepted Answer

Creativity is the ability to generate new and useful ideas, which is defined by option A. Deep thinking (B) may contribute to creativity, but it is not a complete definition. Imitation or replication (C) is not creative because it is not novel, and unpredictable and outrageous ideas (D and E) are not necessarily useful.

Question 3

Which of the following is not a component of 'divergence'?&#10;A) originality&#10;B) artistic value&#10;C) synthesis&#10;D) elaboration&#10;E) symbiosis

Accepted Answer

The other four components (originality, artistic value, synthesis, elaboration) are all related to the idea of generating unique and creative ideas, while symbiosis refers to the idea of combining previously unrelated concepts or ideas. While it can be a useful technique for promoting creativity, it is not considered a direct component of divergence.

Question 4

What is a potential pitfall of using humour?&#10;A) raising questions in the minds of consumers&#10;B) consumers tend not to respond well to humour&#10;C) using understatement when irony would be more appropriate&#10;D) raising fear in the minds of consumers&#10;E) being offensive to a majority of consumers

Accepted Answer

The answer of What is a potential pitfall of using...

Question 5

Which of these are common advertising appeals?&#10;A) fear and shock&#10;B) authority&#10;C) nostalgia&#10;D) b and c&#10;E) a, b and c

Accepted Answer

Fear and shock, authority, and nostalgia are all common advertising appeals used to influence consumer behavior and decision-making. Fear and shock can grab attention and create a memorable impression, authority can lend credibility and trust to the message, and nostalgia can evoke emotional responses tied to past experiences.

Question 6

Which of the following should not be part of a 'brainstorming' session?&#10;A) wild and extreme ideas&#10;B) criticism of ideas&#10;C) focus on quantity of ideas&#10;D) seeking of combination&#10;E) combining of ideas

Accepted Answer

Brainstorming sessions are intended to promote the flow of ideas, and criticism can stifle creativity and disrupt the process. Brainstorming should encourage all ideas, no matter how unconventional, as they can lead to unique solutions. Therefore, criticism of ideas should not be a part of a brainstorming session.

Deck 5: Creativity and Creativity Tactics