Question 1

Advertising has been criticized as inherently deceptive.

Accepted Answer

Advertising has been criticized for using various techniques to persuade consumers, including misleading or exaggerated claims, which can be considered deceptive.

Question 2

Advertising which of these product groups is strictly regulated in the UK?&#10;A) alcohol&#10;B) fire arms&#10;C) high sugar/high fat foods&#10;D) Gambling&#10;E) All of the above

Accepted Answer

All of the above product groups are strictly regulated in the UK. The advertising of these products is subject to various restrictions and guidelines to protect the public and promote responsible consumption. For example, alcohol advertising must not target underage audiences, includes messages promoting responsible drinking and avoids associating alcohol with social and sexual success. Similarly, advertisements for firearms are subject to strict controls to prevent the promotion of violent or aggressive behavior. High sugar/high fat food advertising to children is restricted, and gambling advertising must also adhere to guidelines to ensure that it does not promote excessive or irresponsible gambling.

Question 3

Who is the advertising regulator in the UK?&#10;A) Ofcom&#10;B) ASA&#10;C) Department of Health&#10;D) Ministry of Justice&#10;E) DoH

Accepted Answer

The advertising regulator in the UK is the Advertising Standards Authority (ASA).

Question 4

Advertising to which of these groups is likely to be heavily regulated?&#10;A) elderly people&#10;B) mature adults&#10;C) young adults&#10;D) children&#10;E) all of the above

Accepted Answer

Children are a vulnerable group and are heavily regulated to protect them from inappropriate or harmful advertising. There are laws, such as the Children's Online Privacy Protection Act (COPPA), that restrict the collection of personal information from children under the age of 13. Additionally, advertising to children is subject to Federal Trade Commission (FTC) regulations, including restrictions on deceptive and unfair advertising practices.

Question 5

What is the level of functional illiteracy in first world countries (i.e. only rudimentary skills at reading and unable to extract simple information from printed materials)?&#10;A) 5%&#10;B) 10%&#10;C) 15%&#10;D) 20%

Accepted Answer

The level of functional illiteracy in first world countries is approximately 20%. This means that about 1 in 5 adults in developed nations have only rudimentary reading skills and struggle to extract simple information from printed materials.

Question 6

Direct to Consumer advertising of prescription medicines is legal in&#10;A) the US&#10;B) New Zealand&#10;C) Canada&#10;D) the US, Canada and Australia&#10;E) the US and New Zealand

Accepted Answer

Direct to Consumer advertising of prescription medicines is legal only in the US and New Zealand.

Deck 3: Ethical Issues and Current Challenges