Question 1

What is meant by organisational control, and how does it differ when considering a sporting organisation (as compared to a typical non-sporting organisation)?

Accepted Answer

The control process consists of setting standards, specifying and obtaining feedback data, evaluating it, and taking corrective action. Sporting organisations differ as they often have broader aims than simply maximising profits and providing dividends to shareholders.

Question 2

What different types of control exist? Give a brief explanation of each.

Accepted Answer

There are three types of control: feed-forward (that takes place before production and operations begin and commences at the early stages of the SSMPP), concurrent control (activities undertaken while the plans are being carried out), and feedback (focusing on the final performance measured against standards or targets).

Question 3

What are some examples of sport organisations' performance targets? Provide two examples and explain how the SSMPP may influence each.

Accepted Answer

Examples may include attendance and participation, club membership, sponsorship, broadcasting and digital media, merchandise and licensing, service quality/satisfaction, or financial stability. Responses should liken actions and activities to their chosen examples.

Question 4

Explain the role of ethical issues for sport marketers. What are specific examples where ethics need to be considered by sport marketers?

Accepted Answer

The answer of Explain the role of ethical issues for...

Question 5

The text concludes with a number of sport marketing trends that are suggested to impact sport marketing strategy. Which of these do you think is most critical and why?

Accepted Answer

The answer of The text concludes with a number of...

Question 6

On-field success underpins the implementation of the marketing strategy above all else when considering professional sports organisations.

Accepted Answer

While on-field success can significantly enhance the effectiveness of marketing strategies for professional sports organizations by increasing visibility, fan engagement, and brand value, it is not the sole underpinning factor. Marketing strategies in professional sports also heavily rely on brand management, fan engagement, community involvement, digital marketing, and merchandise sales, among other aspects, which can be successful even in the absence of consistent on-field victories.

Question 7

Which of the following options is an acceptable measure of success for a sports organisation?&#10;A) On-field success&#10;B) Attendance and participation&#10;C) Club membership&#10;D) Sponsorship&#10;E) All of the above

Accepted Answer

All of the above options are acceptable measures of success for a sports organization. On-field success is important as it showcases the team's skill and competitiveness. Attendance and participation are significant as they indicate fan support and engagement with the team. Club membership is also important as it shows the loyalty and commitment of fans towards the organization. Sponsorship is a crucial aspect as securing brand partnerships assists with financial stability and brand recognition. Therefore, all of these options together make an organization successful.

Question 8

Complete the following sentence according to the text: 'Because all strategies and action plans are based on assumptions about the future, they are subject to&#8230;'&#10;A) &#8230;considerable risk.&#10;B) &#8230;change.&#10;C) &#8230;shareholder scrutiny.&#10;D) &#8230;criticism.&#10;E) &#8230;industry fluctuations.

Accepted Answer

All strategies and action plans are based on assumptions about the future, which inherently involves uncertainty and therefore considerable risk.

Question 9

Strategy implementation consists of measuring performance based on standards determined earlier in the process.

Accepted Answer

Strategy implementation involves taking action and putting plans into practice, followed by measuring performance against predetermined standards to evaluate if the strategy is effective or not.

Question 10

Which of the following outcomes of a sport organisation is least directly related to the role or purview of the sport marketer?&#10;A) Having clear marketing objectives&#10;B) Winning trophies&#10;C) Membership growth&#10;D) Sponsorship revenue&#10;E) Engaged consumers

Accepted Answer

Winning trophies is primarily the responsibility of the team, coach, and athlete performance, and is not directly related to the role of the sport marketer. The other options are more closely aligned with the responsibilities of the sport marketer, as they involve marketing objectives, membership growth, sponsorship revenue, and engaging consumers.

Deck 11: Implementation, Ethics and Future Trends in Sport Marketing