Deck 11: Representation

Question 1

Traditional major label deals offer high exposure and large budget agreements between artists and labels.

Answer 1

True

Question 2

Booking agents in the music industry who work with major artists must be franchized by

A) SAG/AFTRA
B) AF of M
C) Equity
D) IATSE
E) The acts' record label

Answer 2

AF of M

Question 3

An attorney should be hired to

A) Seek corporate sponsorships
B) Control all financial matters
C) Review all contracts
D) Acquire appearances in films and TV shows
E) Acquire tours

Answer 3

Review all contracts

Question 4

The artist/manager relationship and business is built on

A) Money
B) Trust
C) Connections
D) Investors
E) Networking

Question 5

An example of post-term royalties to an artist manager after the deal is over is

A) A lump sum of money paid to the artist manager at the end of the agreement
B) 5 years and 30% of the gross
C) 1 year and 5% of the gross
D) Zero
E) 5 years at 15% plus another 5 years at 10% plus another 5 years at 5%

Question 6

Courtney Love in a statement claimed ""All of those independent promotion costs are charged to the band. Since the original million-dollar advance is also recoupable, the band owes $2 million to the record company."" How much money did the band really owe the label?

A) 2000000
B) 1000000
C) 385000
D) 250000
E) Zero

Question 7

Lady Gaga's real name is

A) Selena Quintanilla-Perez
B) Stefani Joanne Angelina Germanotta
C) Katheryn Elizabeth Hudson
D) Eleanora Fagan Gough
E) Alecia Moore

Question 8

The current problems facing the entertainment industry have been caused by

A) The development of the Internet
B) A change in consumers' behavior as they now acquire products free
C) Personal devices such as computers and iPhones
D) A shift in the quality of the programming of entertainment products

Question 9

Artist personal managers bring to the artists

A) Representation
B) Promotion
C) Advice and consent
D) Jobs
E) Concert tours

Question 10

Career goals are established and based on

A) The artist's ego
B) The cost of the management team members
C) The perceived commercialization of the artist image and talents
D) The recoupment requirement of the label
E) Branding opportunities

Question 11

Business managers are hired to

A) Control the revenues
B) Give advice and consent to the act for career advancement
C) Take care of the accounting, taxes, and investments
D) Hire the personal manager and tour support
E) Find jobs and tours for the act

Question 12

Personal managers provide

A) Promotion
B) Financial decisions on investments
C) Film roles in movies and TV shows
D) Touring jobs
E) Advice and consent

Question 13

Pollstar is the trade magazine for

A) The touring industry
B) The music industry record sale charts
C) Location sources for managers tied to acts
D) The film industry
E) Professional theater

Question 14

Film actors are representated by

A) Artist personal managers
B) Talent agents
C) Business managers
D) The AF of M
E) The Harry Fox Agency

Question 15

Most recording artists never make any money from their record deals and some labels fail to make any money from a few of their acts.

Question 16

For a recording artist, talent is always more important to a label than a work ethic, personality, and minor airplay.

Question 17

For an artist, it is important to live on the adrenaline rush and think that someday you'll be discovered, and then become rich and famous.

Question 18

Talent is more important than networking to getting your shot at a career in the business.

Question 19

Many professional industry executives are always looking for the ""next big thing.""

Question 20

In typical record labels deals, the option means that either the act or the label may decide to continue or drop the deal.

Question 21

Personal managers legally represent artists through a power-of-attorney agreement.

Question 22

Talent agents own or work for agencies licensed by the unions to represent creative artists.

Question 23

Label executives often look for this as a prerequisite before offering a deal

A) Knowledge of business
B) Passionate drive for success
C) Talent
D) A buzz
E) A satisfying stage show

Question 24

Fame is built on the act's creativity and the label's risky investments to profit from

A) Album sales
B) Promotion
C) Brand
D) Publicity
E) Shameless self promotion

Question 25

Major talent agents often work for

A) The Harry Fox Agency
B) CAA
C) ICM
D) UTA
E) WME