Deck 1: Media Criticism in a Digital Age Professional and Consumer Considerations

Question 1

The study of sign systems is called

A) mystique
B) semiotics
C) hegemony
D) originator criticism
E) thematic encapsulation

Answer 1

B

Question 2

A narrative that transcends eras and countries:

A) myth
B) mystique
C) credibility
D) ethos
E) none of the above

Answer 2

A

Question 3

Ethics:

A) must always be reconciled with making money to be relevant
B) the prioritizing of reactions
C) the rules for handling people
D) the society's operational legal system
E) none of the above

Answer 3

E

Question 4

Hegemony is

A) organic unity
B) a group's acceptance of its subordination
C) legal issues in the media
D) flow analysis
E) using producers from multiple countries to produce a show

Question 5

A short-cut way to depict groups of people:

A) polysemic negotiation
B) normativism
C) hedonism
D) stereotyping
E) consensus narrative

Question 6

Uses and gratifications research focuses on

A) what benefit advertisers receive from a medium
B) what benefits stations derive from a particular program
C) what stations get from their audiences
D) why consumers choose a given program
E) the personal preferences of programmers in choosing shows

Question 7

Catharsis is another name for

A) climax
B) tension-release
C) semiotics
D) organic unity
E) predestination

Question 8

Trash programs

A) rely on human debasement
B) exploit rather than explore their human subjects
C) are found only on cable television services
D) seldom make a significant profit
E) both a and b

Question 9

Cultivation analysis studies

A) why people choose certain media content
B) why stations choose certain audiences
C) how heavy consumers of media content perceive the world
D) how a program is modified to conform to societal pressures
E) how advertisers seek to appeal to their core audiences

Question 10

Taking malicious pleasure in the misfortunes of others:

A) schadenfreude
B) empiricism
C) expressionism
D) chiaroscuro
E) krinein

Question 11

The Protestant ethic

A) is a critical methodology employed by members of organized churches
B) consists of three key elements
C) is an important underpinning of American culture and programming
D) concentrates on the celebration of hero characters
E) both b and c

Question 12

Symbols that can cross cultures and still retain their central significance are known as

A) signs
B) synergies
C) percepts
D) archetypes
E) stereotypes

Question 13

Libertarianism and Social Responsibility:

A) both emphasize the rights of the individual
B) are mainly European philosophies
C) both underpin U.S. media regulation
D) sometimes come into conflict
E) both c and d

Question 14

Self-reflexivity is another name for

A) poorly considered reaction to a program
B) media bias
C) breaking the fourth wall
D) recreative criticism
E) literary Darwinism

Question 15

Para-social interaction

A) is the one-side relationship people have with media characters
B) is a hallmark of communist societies
C) is a function related exclusively to reality programming
D) is an essential skill that the media need to teach children
E) has been eliminated by the growth of the Internet

Question 16

LOP Theory is

A) a programming strategy developed in response to the rise of the Internet
B) a way of dividing audiences demographically
C) the opposite of distanced uninvolvement
D) an assertion that the more successful programs are those that do not trigger strong feelings
E) a belief that media cannibalize themselves

Question 17

Auteur Theory

A) is limited to European program content
B) was developed by Herbert Gans
C) is applicable when the creator puts a recognizable stamp on the work
D) is a key form of originator criticism
E) both c and d

Question 18

Evergreens are

A) programs that retain their popularity for decades
B) programs designed to make a large profit
C) series that emphasize traditional American themes
D) screens onto which scenic backgrounds can be projected
E) documentaraies based on widely accepted historical fact

Question 19

Using the camera to portray a character as dominant or powerful will involve

A) a widescreen establishing shot
B) Notan lighting
C) the horizontal camera plane
D) poly textualism
E) the vertical camera plane

Question 20

Tabloid journalism

A) embraces sensationalism and emotion
B) has inherent entertainment value
C) is often untrue
D) is dying off as newspapers die off
E) both a and b

Question 21

Discussion of the characteristics of the physical environment, what society is like, the consequences of actions, responsibilities, and self-evaluation are all parts of what in this class is called

A) depiction analysis
B) Whorfian analysis
C) dyadic analysis
D) elocutionary analysis
E) Darwinian evolution as applied to media study.

Question 22

This critical approach to analyzing content focuses on the role of women and how women are portrayed

A) anthropomorphic criticism
B) franconian criticism
C) Platonic criticism
D) Aristotelian criticism
E) feminist criticism

Question 23

Rectification is an important part of legitimate criticism that involves

A) decoding the message's sub-text
B) focusing on the source's motivation
C) making suggestions for message improvement
D) dialoguing with the message's creator
E) both a and b

Question 24

Aesthetics focuses on

A) the moral analysis of a piece of content
B) the sensuous appreciation of beauty
C) appraising the practical utility of a work
D) the political power of any artistic expression
E) both a and b

Question 25

Empiricism is

A) the analysis of individual beliefs
B) critiquing program material based on its genre
C) evaluating program content based on its country of origin
D) a scientific approach to identifying and attempting to explain phenomena
E) evaluating content based on the social good it does