Question 1

Which one of the following terms describes the level where the strategic communication function is structured in accordance with organizational attributes?&#10;A) Meso level&#10;B) Micro level&#10;C) Stakeholder level&#10;D) Structural level&#10;E) Macro level

Accepted Answer

The meso level refers to the organizational level where strategic communication functions are structured according to the specific attributes of the organization, such as its size, structure, culture, and industry sector. This level focuses on how communication strategies align with organizational goals and characteristics.

Question 2

An entity's external environment consists of different sectors. What is the sector called that describes a country's laws, including systems of free speech?&#10;A) Media sector&#10;B) Cultural sector&#10;C) Legal sector&#10;D) Political sector&#10;E) Social sector

Accepted Answer

The sector that describes a country's laws, including systems of free speech, is the legal sector. This sector includes regulations, legal frameworks, and policies that impact how entities operate within a specific country.

Question 3

Capitalism is an attribute of which sector?&#10;A) Media&#10;B) Economic&#10;C) Technology&#10;D) The Internet of Things&#10;E) Physical

Accepted Answer

Capitalism is an economic system characterized by private ownership of the means of production, competitive markets, and profit maximization. It is not an attribute of any specific sector like media, technology, or physical. The Internet of Things is a concept that refers to the interconnectivity of physical devices through the internet, and is not directly related to capitalism.

Question 4

Research has shown that a country's political system influences the way strategic communication is practiced in that country.

Accepted Answer

Research has indeed shown that a country's political system influences the practice of strategic communication in that country. For example, in countries with authoritarian regimes, strategic communication is often used as a tool to control the population and suppress dissent, while in democratic countries, strategic communication is more likely to be used to inform and engage citizens in the democratic process.

Question 5

What are the results of media fragmentation?&#10;A) Media having to target specific stakeholders to be profitable&#10;B) The proliferation of many and diverse media outlets and news sources&#10;C) The proliferation of resistance and activist movements across the globe&#10;D) Stark divisions in societies fractured along political beliefs&#10;E) All of the above

Accepted Answer

Media fragmentation has led to a combination of all the above mentioned results - media outlets targeting specific stakeholders to be profitable, the proliferation of diverse media outlets and news sources, the emergence of resistance and activist movements, and stark divisions in society along political beliefs.

Question 6

Organizational structure affects how the strategic communication function operates. What is the organizational structure called that has a corporate head office and several regional or international head offices?

A) Network structure
B) Virtual structure
C) Hybrid structure
D) Multidivisional structure
E) Interconnected structure

Accepted Answer

The organizational structure described in the question is the multidivisional structure, where there is a central corporate head office and multiple regional or international head offices. This structure allows for greater decentralization and specialization within each division, which can be helpful for strategic communication efforts tailored to different markets or regions.

Question 7

What is the decision-making style called that has the attributes of fact finding, risk-taking and technology use?&#10;A) Rational decision-making&#10;B) Collaborative decision-making&#10;C) Garbage-can decision-making&#10;D) Group decision-making&#10;E) Collaborative decision-making

Accepted Answer

The attributes of fact finding, risk-taking and technology use align with the rational decision-making style. Rational decision-making involves a systematic process of gathering information, analyzing data, and evaluating options based on logical reasoning.

Question 8

The micro level of the general theory of strategic communication is the level where the communication actions are executed.

Accepted Answer

The micro level of the general theory of strategic communication is where the communication actions, such as the creation and dissemination of messages, occur. This is the level of implementation or execution.

Question 9

Organizational culture is deemed critical to a communicative entity's ability to execute its communication plan. What does organizational culture refer to?&#10;A) The behavior of executives and managers&#10;B) Employee communication&#10;C) The informal practices that mark an entity's character&#10;D) All of the above&#10;E) None of the above

Accepted Answer

Organizational culture encompasses the behaviors of executives and managers (A), how employees communicate (B), and the informal practices that define the character of an entity (C), making all of the above correct.

Question 10

The reputation of a communicative entity is based on&#10;A) Its brand image&#10;B) Its strategic plan&#10;C) The responsible and moral behavior of its employees&#10;D) The ability of the strategic communication professional to spin a crisis&#10;E) the ability of the communicative entity to not let secrets leak out

Accepted Answer

The reputation of a communicative entity is based on the responsible and moral behavior of its employees. While brand image and strategic plans are important, they are ultimately shaped by the actions of the employees. The ability to spin a crisis and keep secrets from leaking can temporarily improve reputation, but if the underlying behavior is unethical or irresponsible, the reputation will eventually suffer.

Deck 4: The Three Management Levels of Strategic Communication