Question 1

The spokesperson commercial is the same as a testimonial commercial.

Accepted Answer

A spokesperson commercial features an actor or celebrity promoting a product, while a testimonial commercial features real customers sharing their positive experiences with a product or service.

Question 2

Which commercial format is more closely associated with television than with radio?&#10;A)straight read&#10;B)voice-over&#10;C)donut&#10;D)dramatization

Accepted Answer

Voice-over is more closely associated with television, as it involves a technique where a voice—that is not part of the narrative—is used in a radio, television production, filmmaking, theatre, or other presentations. This is particularly prevalent in television for commercials and shows, where visuals are key to the content.

Question 3

Which commercial format is more closely associated with radio than with television?&#10;A)testimonial&#10;B)dramatization&#10;C)voice-over&#10;D)ad-lib

Accepted Answer

Ad-lib is more closely associated with radio as it involves spontaneous, unscripted dialogue, which is a common feature in radio broadcasting.

Question 4

Which of the following is not a common method to capture audience attention at the beginning of a commercial?&#10;A)ask a question&#10;B)make an unusual statement&#10;C)give sponsor name and location&#10;D)use a sound effect

Accepted Answer

Giving sponsor name and location is not a common method to capture audience attention at the beginning of a commercial. This information is typically presented later in the commercial as a branding or promotional tactic. Asking a question, making an unusual statement, and using a sound effect are all common ways to grab the viewer's attention at the beginning of a commercial.

Question 5

Selling a product is the goal of all radio, television, and cable commercials.

Accepted Answer

Not all radio, television, and cable commercials aim to sell a product directly; some aim to raise awareness, improve brand image, or communicate public service announcements.

Question 6

When comparing the hard sell and soft sell delivery style, the hard sell commercial is characterized by all of the following except ________.&#10;A)lower pitch&#10;B)faster rate&#10;C)higher volume&#10;D)feeling of excitement

Accepted Answer

The hard sell commercial is characterized by a faster rate, higher volume, and a feeling of excitement, but not a lower pitch.

Question 7

Broadcast advertising copy is least likely to be written by _________.&#10;A)a salesperson&#10;B)an ad agency&#10;C)the announcer&#10;D)a continuity writer

Accepted Answer

The announcer is least likely to write broadcast advertising copy, as their primary role is to present or announce the content, not to create it. Ad agencies, salespersons, and continuity writers are more directly involved in the creation and writing of advertising content.

Question 8

One of the most difficult types of commercials to perform is straight reading.

Accepted Answer

Straight reading involves delivering the script without any added emotion, humor or character. This can be challenging as it requires the actor to be engaging without any added flair.

Question 9

Music that is played in the background while copy is read is called a ______.&#10;A)donut&#10;B)bed&#10;C)theme&#10;D)tag

Accepted Answer

Background music played while copy is read is referred to as a "bed." This term is commonly used in radio and television production to describe the music that supports or underscores a voice-over or dialogue.

Question 10

The biggest challenge for the announcer when doing voice-over work is to ____________.&#10;A)fit the copy into the time that has been provided&#10;B)develop a character&#10;C)make the copy sound natural&#10;D)select the correct words on the spot

Accepted Answer

The biggest challenge for the announcer when doing voice-over work is to fit the copy into the time that has been provided.

Question 11

All of the following are factors to consider when you analyze a commercial except _______.&#10;A)mood&#10;B)goal&#10;C)action&#10;D)salary

Accepted Answer

The answer of All of the following are factors to...

Question 12

Timing is a skill that can be learned.

Accepted Answer

The answer of Timing is a skill that can be...

Question 13

Which of the following is generally true about television commercial performance?&#10;A)how you look has no bearing on being hired&#10;B)stereotypes are often used to determine character traits&#10;C)you probably should have movie star looks to succeed&#10;D)your age has no bearing on being hired

Accepted Answer

The answer of Which of the following is generally true...

Question 14

A type of announcement that is run by an individual station to promote itself is called a _______.&#10;A)PSA&#10;B)spot&#10;C)voice-over&#10;D)promo

Accepted Answer

The answer of A type of announcement that is run...

Question 15

A gesture that is used in commercial work in which you hold a product in the palm of your hand is called a ______.&#10;A)caress&#10;B)cradle&#10;C)hug&#10;D)mask

Accepted Answer

The answer of A gesture that is used in commercial...

Deck 6: Commercial Announcing