Question 1

Often a &#34;&#34;Spin Doctor&#34;&#34; will attempt to set a major theme or narrative for a campaign. This is:&#10;A) Framing&#10;B) Priming&#10;C) Spinning&#10;D) Parsing

Accepted Answer

Setting a major theme or narrative for a campaign is an example of framing.

Question 2

Establishing expectations for judging political messages is:&#10;A) Framing&#10;B) Priming&#10;C) Spinning&#10;D) Parsing

Accepted Answer

Priming involves establishing criteria or expectations for evaluating political messages, influencing how people interpret and respond to them.

Question 3

This person's job is to interpret news events in a manner which is beneficial to their client.&#10;A) Candidate&#10;B) Reporter&#10;C) Editorialist&#10;D) Spin doctor

Accepted Answer

A spin doctor's job is to spin news events in a way that benefits their client, often by either downplaying negative aspects or highlighting positive ones. They use their communication skills to frame the story in the most favorable light for their client.

Question 4

During a broadcast interview a candidate should never:&#10;A) Emphasize the sound bite&#10;B) Ask to start over&#10;C) Prepare sound bites&#10;D) Mumble during a sound bite

Accepted Answer

Mumbling during a sound bite can make the candidate appear unprepared or unclear, which can negatively impact the audience's perception.

Question 5

Soundbites should be:&#10;A) Spontaneous&#10;B) Prepared&#10;C) Prerecorded&#10;D) Two to three minutes.

Accepted Answer

Soundbites should be prepared in advance, with careful consideration given to the message and audience. This allows for clear and concise communication in a short amount of time. Spontaneous soundbites can lead to unclear messaging or mistakes, and pre-recorded soundbites may not address current events or timely issues. As for length, two to three minutes is too long for a soundbite - they should typically be no more than 30 seconds.

Question 6

This type of political interview gives the reported the best chance to edit out the boring parts.&#10;A) Newspaper&#10;B) Live broadcast&#10;C) Recorded broadcast&#10;D) One-on-one

Accepted Answer

The answer of This type of political interview gives the...

Question 7

Press conference are mostly convenient for:&#10;A) The press&#10;B) The public&#10;C) The source&#10;D) The interviewer

Accepted Answer

Press conferences are primarily organized by a source (government officials, companies, celebrities, etc.) to communicate important information or to respond to queries from the press. Hence, it is most convenient for the source to convey their message directly to a larger audience through the press conference. Though the press can find them convenient as well, their convenience is secondary to that of the source. The public may also benefit from the information shared in the press conference, but they do not necessarily have direct access to it. The interviewer may or may not find press conferences convenient, as it depends on their role in the event.

Question 8

During a political debate it is okay for a candidate to:&#10;A) Go overtime&#10;B) Start an answer with &#34;&#34;I believe&#34;&#34;&#10;C) Start an answer with &#34;&#34;I think&#34;&#34;&#10;D) None of these

Accepted Answer

The answer of During a political debate it is okay...

Question 9

A reporter may cover a candidate's personal life:&#10;A) Never&#10;B) Only if there is a legal matter like an arrest&#10;C) Only with the candidate's permission&#10;D) Anytime

Accepted Answer

A reporter may cover a candidate's personal life anytime, as long as it is newsworthy and relevant to the public interest, although ethical considerations and journalistic standards should guide the coverage.

Deck 8: Interviews in the Political Arena