Deck 7: Interviews on Radio and Television

Question 1

These interviews occur around breaking news.

A) Public official
B) Celebrity
C) Ambush
D) Spot

Answer 1

D

Question 2

Celebrity interviews have this one difference from all other interviews.

A) No serious intent
B) They don't use questions and answers as much
C) They often involve more than two parties
D) None of these

Answer 2

D

Question 3

One big difference between on-air interviews and other types of journalism interviews involves:

A) Psydoquestions
B) Background research
C) Goals of the interview
D) Importance of nonverbal communication

Answer 3

D

Question 4

To increase spontaneity, broadcast interviews often:

A) Work from key word question lists
B) Do not do any background research
C) Ambush the source
D) Take acting classes

Question 5

One problem with spot interviews is that:

A) The reporter may be crossing ethical barriers during a tragedy
B) Most people do not want to do them
C) The sound quality is an issue outside of the studio
D) Sources often over prepare for them

Question 6

A problem with live interviews is that the sources:

A) May be reluctant
B) Are too relaxed
C) Are too prepared
D) Are evasive

Question 7

Live interviews:

A) Provide interest and capture mood
B) Provide factual information and capture mood
C) Provide evidence and capture facts
D) Provide facts and establish credibility

Question 8

The FACE formula for sound bites stands for:

A) Facts, Analysis, Competence, and Energy
B) Facts, Analysis, Compelling, and Ethos
C) Feelings, Animation, Compelling, and Energy
D) Feelings, Analysis, Compelling, and Energy

Question 9

Which of the following is not a purpose for sound bites?

A) Provide credibility to the story
B) Provide factual information
C) Reveal something about the reporter
D) Add visual realism to the story

Question 10

A good sound bite should be about:

A) 10 seconds
B) 15 seconds
C) 30 seconds
D) About a minute

Question 11

Most broadcast stories run:

A) Less than two minutes
B) Three to four minutes
C) Four to five minutes
D) Longer than five minutes

Question 12

Checkbook journalism means that:

A) You are paying the source
B) Exorbitant journalist salaries are bankrupting the new divisions
C) Networks are buying ""prepackaged"" stories from public relations firms
D) Networks are over relying on focus group research and other pseudoscience techniques to vet their stories