Question 1

During a research interview, you must be sure the questions you are asking are reliable. This means they are:&#10;A) Valid&#10;B) Understandable&#10;C) Intuitive&#10;D) Consistent

Accepted Answer

Reliable questions are consistent, meaning they produce consistent results if they were asked again under the same conditions. Validity refers to whether the questions accurately measure what they are intended to measure, and is important for ensuring accurate results. Understandability and intuitiveness are also important for effective communication, but do not necessarily impact the reliability of the questions.

Question 2

&#34;&#34;Do you intend to vote in the upcoming election and who is your favorite candidate?&#34;&#34; is this type of question.&#10;A) Pseudo&#10;B) What-if&#10;C) Hypothetical&#10;D) Double-barreled

Accepted Answer

The question is double-barreled because it is asking two different things in one question. It's asking about the person's intention to vote and their favorite candidate. A better way to ask this would be to split it into two separate questions.

Question 3

Mystery shopping is a form of:&#10;A) Intercept interviewing&#10;B) Stratified sampling&#10;C) Snowball sampling&#10;D) Pseudo-polling

Accepted Answer

Mystery shopping involves the use of intercept interviewing, where shoppers act as customers and interact with employees to gather information about the quality of service provided by the company. Stratified sampling involves dividing the population into subgroups and selecting individuals from each subgroup, snowball sampling involves using referrals to recruit participants, and pseudo-polling is not a recognized research method.

Question 4

An ethical issue about political polling is that they can lead to:&#10;A) Excessive spending&#10;B) Increased taxes&#10;C) Pandering to the electorate&#10;D) Plagiarism

Accepted Answer

Political polling can lead to pandering to the electorate, where politicians shape their messages and promises based on what they think the majority of voters want to hear, rather than presenting their own beliefs and agendas. This can be seen as unethical because it undermines the authenticity of political discourse and can lead to insincere and opportunistic behavior from politicians. Excessive spending, increased taxes, and plagiarism are not directly linked to political polling as ethical issues.

Question 5

A push poll is a:&#10;A) Qualitative poll&#10;B) Valid poll&#10;C) Intercept poll&#10;D) Pseudo-poll

Accepted Answer

A push poll is a form of political telemarketing in which the caller asks a series of questions designed to influence or manipulate the respondent's opinion rather than gather information. It is not a valid form of polling as its purpose is not to accurately represent public opinion, but rather to sway it in favor of a particular candidate or issue. Therefore, it is considered a pseudo-poll.

Question 6

A push poll is used to:&#10;A) Randomize subject&#10;B) Persuade&#10;C) Increase reliability&#10;D) Increase validity

Accepted Answer

A push poll is a type of political campaign poll that is designed to sway voters rather than gauge their opinions. It involves asking leading questions that imply negative or positive things about a candidate or issue to persuade or influence the respondent's opinion. Therefore, the correct choice is B - persuade.

Question 7

If I am interested in making sure certain demographics are included in my survey I would use this type of sampling.&#10;A) Random&#10;B) Stratified&#10;C) Cohort&#10;D) Snowball

Accepted Answer

Stratified sampling involves dividing the population into subgroups or strata based on relevant characteristics such as demographics and then randomly selecting individuals from each stratum to ensure representation of each subgroup in the sample. This would be the best choice if the goal is to ensure that certain demographics are included in the survey.

Question 8

Cross-sectional surveys:&#10;A) Look at a group of subjects at one moment in time&#10;B) Follow one group of subjects over a span of time&#10;C) Follow a similar group of subjects over a span of time&#10;D) None of these.

Accepted Answer

Cross-sectional surveys are designed to look at a group of subjects at a specific moment in time, which makes option A the correct answer. Options B and C describe longitudinal studies, which follow subjects over a period of time. Option D is not correct as Cross-sectional surveys are a type of study design.

Question 9

A public opinion survey is this type of research.&#10;A) Field&#10;B) Cross-sectional&#10;C) Qualitative&#10;D) Laboratory

Accepted Answer

The answer of A public opinion survey is this type...

Question 10

When research is conducted in the subjects' environment it is this type of research.&#10;A) Field&#10;B) Laboratory&#10;C) Cross-sectional&#10;D) Biased

Accepted Answer

When research is conducted in the subjects' environment, it is referred to as field research. This type of research allows for more naturalistic observations and can provide valuable insights into real-world behaviors and experiences. Laboratory research, on the other hand, is typically conducted in controlled environments and may not reflect real-world settings or behaviors as accurately. Cross-sectional and biased are not applicable options for this question.

Question 11

Research questionnaires must actually measure the thing the researcher wants to know. This mean the survey must be:&#10;A) Valid&#10;B) Understandable&#10;C) Intuitive&#10;D) Consistent

Accepted Answer

The answer of Research questionnaires must actually measure the thing...

Question 12

&#34;&#34;Do you intend to vote in the upcoming election?&#34;&#34; is this type of question.&#10;A) Screening&#10;B) Demographic&#10;C) Open&#10;D) Loaded

Accepted Answer

The answer of &#34;&#34;Do you intend to vote in the...

Deck 10: Quantitative Research Interviews