Deck 7: Cultural Events and Festivals,event Impacts, Sustainability, Legacy, and Events and the Media

Question 1

Which form of the media is the most effective at reaching event consumers?

A) Print media
B) Television
C) New media
D) Radio

Answer 1

Television

Question 2

What is the value of the media rights for an event based on?

A) The size of the audience that the event will deliver for a media company
B) The presence of celebrities and well known sportspeople at an event
C) The event's social and political importance
D) The number of live attendees at the event

Answer 2

The size of the audience that the event will deliver for a media company

Question 3

What is the key factor in working with the media at an event to gain publicity?

A) High speed broadband connectivity
B) Pre-prepared photographs of the event
C) Luxurious hospitality for journalists
D) Ease of access for journalists to the event itself

Answer 3

Ease of access for journalists to the event itself

Question 4

Which four reasons explain why some press releases don't get used by the media to generate stories about an event?

A) They are actually adverts for the event
B) They are poorly constructed
C) They contain too many quotations from attendees
D) They don't include contact details
E) 0

Question 5

When there is a crisis, event managers should...

A) Keep a low profile
B) Make themselves available to the media
C) Issue only pre-prepared statements
D) Deny any responsibility for the crisis

Question 6

Which three sets of event attendee data must be collected in order to calculate a multiplier effect?

A) Accommodation spending
B) Direct spending
C) Transportation spending
D) Indirect spending
E) Induced spending

Question 7

How many areas of impact does Small identify in his 2007 model?

A) 7
B) 4
C) 10
D) 6
E) 9

Question 8

Which three of the following are classified as primary environmental impacts of an event?

A) The use of accommodation by event attendees
B) Construction of facilities and infrastructure
C) Congestion caused by the event
D) Waste management
E) The event's carbon footprint

Question 9

Social enterprises are ...

A) Business that exist to fulfil a social or environmental purpose
B) Charities
C) Voluntary organisations
D) Businesses set up by wealthy individuals to achieve philanthropic goals

Question 10

Which two event stakeholders are driving the move towards more sustainable events?

A) Consumers
B) Sponsors
C) Governments
D) Local residents
E) The media

Question 11

Which of the following are examples of cultural events, defined anthropologically?

A) Diwali celebrations
B) Swan Lake performed at the Metropolitan Opera House, New York
C) Sydney Pride
D) Chinese New Year
E) The Glastonbury festival

Question 12

What does the term 'programming' mean when applied to cultural events and festivals?

A) Organising the order and timings of acts and participants in cultural events
B) Managing the relationship between the performers and the audience at a cultural event
C) Developing links between festivals and local schools and colleges
D) The process of choosing and presenting a set of events that are joined together by venue, content or organisation

Question 13

Which three organisational goals does the process of audience development combine?

A) Cultural
B) Recruitment
C) Financial
D) Political
E) Social

Question 14

What are the three key aspects of a cultural event for 'cultural consumers' when they are making purchasing decisions?

A) Presence of star performers
B) Convenience
C) Cost
D) Familliarity with the work being presented
E) Reference groups