Question 1

Of a number of wider, macro-political events that have impacted upon the business -world over the last decade and more, the economic 'crash' of which year is most commonly cited as being particularly widely felt?

A) 2001
B) 2005
C) 2008
D) 2012

C

Accepted Answer

The economic crash of 2008 is widely cited as the most significant event impacting the business world over the last decade and more. This crash resulted in a global recession and had widespread effects on businesses in various sectors and regions, leading to bankruptcies, job losses, and financial instability.

Question 2

In 2015, which major European sporting nation withdrew its interest in hosting the forthcoming Winter Olympic Games when it became known that other economic superpowers, including China, were prepared to secure the event irrespective of the cost to be incurred?

A) England
B) France
C) Norway
D) Italy

C

Accepted Answer

Norway withdrew its interest in hosting the 2022 Winter Olympics after it became clear that the cost of the event would be too high and that other economic superpowers, such as China, were prepared to pay whatever it took to secure the event. The decision was seen as a blow to the International Olympic Committee, which has been struggling to find countries willing to host its events due to the high costs involved.

Question 3

In what year was the European White Paper on Sport published, which addressed, amongst other issues, the so-called 'specificity of sport'?&#10;A) 2001&#10;B) 2006&#10;C) 2007&#10;D) 2008

Accepted Answer

The European White Paper on Sport was published in 2007 and addressed various issues, including the specificity of sport.

Question 4

UEFA introduced its Financial 'Fair Play' initiative In which year:&#10;A) 2010&#10;B) 2011&#10;C) 2012&#10;D) 2013

Accepted Answer

The answer of UEFA introduced its Financial 'Fair Play' initiative...

Question 5

The capacity of an excellent coach/ team manager to impact upon the underperformance of a sports team is commonly referred to as his/ her's:&#10;A) Transformational efficiency&#10;B) Transformational effectiveness&#10;C) Transformational power&#10;D) Transformational impact

Accepted Answer

The answer of The capacity of an excellent coach/ team...

Question 6

What is one of the most important developments in social media in sport moving forward?&#10;A) Athletes posting more regularly&#10;B) Live streaming broadcasts&#10;C) Twitter introducing a payment model&#10;D) Athletes hiring a social media manager

Accepted Answer

The answer of What is one of the most important...

Question 7

Which of the below is considered a major challenge of social media use by organisations?&#10;A) Finding the time to post&#10;B) Inconsistent internet speeds&#10;C) Lack of control&#10;D) Remembering passwords

Accepted Answer

Lack of control is considered a major challenge of social media use by organisations as they have limited control over the content posted by employees and the way it is shared, leading to potential reputational damage. The other options are relatively minor challenges that can be easily managed.

Question 8

What is the primary reason for sport organisations using social media?&#10;A) To promote a product&#10;B) To interact with other organisations&#10;C) It's a legal requirement&#10;D) To develop consumer brand relationships

Accepted Answer

The primary reason for sport organisations using social media is to develop consumer brand relationships. Social media provides a platform for direct interaction and engagement with fans and followers, which helps in building a loyal and engaged audience. While promoting a product and interacting with other organizations can be secondary goals, the primary objective for sport organizations is to leverage social media to strengthen brand affinity and create a loyal fan base. Legal requirement is not a factor in the use of social media by sport organizations.

Question 9

What is the preferred social media platform for athletes and organisations?&#10;A) Twitter&#10;B) Instagram&#10;C) Facebook&#10;D) Snapchat

Accepted Answer

Twitter is the preferred social media platform for athletes and organizations because it allows them to share short updates, news, and announcements with their followers. It is also a great way to connect with fans and other athletes.

Deck 14: Sport and Social Media and Managing the Business of Sport in the Twenty-First Century: Future Trends and Challenges