Question 1

The term microblogging primarily refers to which platform?&#10;A) Twitter&#10;B) Facebook&#10;C) Blogger&#10;D) WordPress

Accepted Answer

Microblogging primarily refers to posting short, concise updates or messages (usually under 140 characters) on a social media platform. Twitter is the most well-known microblogging platform, where users can post tweets that are visible to their followers.

Question 2

Which platform is most associated with curation?&#10;A) Facebook&#10;B) LinkedIn&#10;C) Pinterest&#10;D) Twitter

Accepted Answer

Pinterest is most associated with curation as it allows users to save and organize visual content from around the web onto boards. Users can also follow other users and their boards for inspiration and discovery of new content.

Question 3

Which platform lets you create unique pages for items like books, documentaries, and albums?&#10;A) ResearchGate&#10;B) Facebook&#10;C) Flickr&#10;D) Tumblr

Accepted Answer

B

Question 4

Which platform is the best start to a social media strategy, according to Social Media Freaks?&#10;A) Facebook&#10;B) WordPress&#10;C) Pinterest&#10;D) Twitter

Accepted Answer

The answer of Which platform is the best start to...

Question 5

What strategy can you use to index your posts?&#10;A) ats/@s&#10;B) hashtags/#s&#10;C) Bings&#10;D) Pokes

Accepted Answer

Hashtags (#s) are the best strategy to index your posts, as it helps make your content discoverable and searchable by anyone who's interested in that particular topic. Hashtags also organize similar content in one place, making it easier for viewers to find what they're looking for.

Question 6

I am creating a new profile and I decide to make it center on me and my interests in civic engagement, superhero comics, and sociology. What kind of social media identity have I chosen?&#10;A) Group identity&#10;B) Personality-based identity&#10;C) Individual identity&#10;D) Project-based identity

Accepted Answer

A personality-based identity focuses on the individual and their interests, which in this case are civic engagement, superhero comics, and sociology. The profile is centered around the person's personality and what makes them unique, rather than a specific group or project.

Question 7

I wide to reach a wide range of followers with my social media project. What is the best strategy?&#10;A) Make a clear list of audience groups and reach each group with unique content&#10;B) Identify my audience as &#34;everyone&#34; and post a wide range of content.&#10;C) Identify several specific groups as my audiences and reach them all with the same content&#10;D) Post something specific for each of my followers

Accepted Answer

Making a clear list of audience groups and reaching each group with unique content allows for targeted and personalized messaging that is more likely to resonate with specific audiences. This approach acknowledges the diversity in your audience while also ensuring that each group feels seen and heard.

Question 8

Journal articles, one of the major ways that social scientists reach an audience, have had declining citation rates. As of 2010, what is the yearly average number of citations received across articles in social science journals?

A) 20
B) 10
C) 5
D) Less than 1

Accepted Answer

As of 2010, the yearly average number of citations received across articles in social science journals was less than 1.

Question 9

I would like more journalists to pay attention to my scholarship. What is the best strategy for reaching them?&#10;A) Add the hashtag #Journalists to my posts to get their attention&#10;B) Add the handle of a major news outlet to my posts&#10;C) Identify journalists who cover my topic and add their handle to my posts&#10;D) Go to the comments sections of news sites and discuss my topic there

Accepted Answer

Identifying journalists who cover your topic and tagging them in your posts is the best strategy for reaching them. This allows you to directly target the people who are most likely to be interested in and write about your scholarship. Using relevant hashtags can also help, but tagging individual journalists gives a more personal touch and can increase the chances of them taking notice of your work. Going to comment sections of news sites can be time-consuming and may not yield the desired results. Adding the handle of a major news outlet has the potential to get lost in the sea of other posts and may not reach the specific journalists you want to target.

Question 10

Which of the following is not a good way to build your Twitter audience?&#10;A) Use appropriate hashtags&#10;B) Follow as many people as possible&#10;C) Follow people who should be in your audience&#10;D) Use @s to attract the attention of specific users and their followers

Accepted Answer

Following as many people as possible may lead to spamming and attracting unwanted followers. It's better to focus on following people who should be in your target audience and using appropriate hashtags and @ mentions to attract their attention.

Question 11

Identify five specific steps that an organization should take as they begin to use social media to encourage civic engagement or social change.

Accepted Answer

The answer of Identify five specific steps that an organization...

Question 12

Identify three major audiences that a social project might want to reach and give an example of a good way to reach that audience on social media. Your example should specify the platform you would use and the content of the post.

Accepted Answer

The answer of Identify three major audiences that a social...

Deck 8: Call Me Cait: Trans Perspectives on Social Media