Deck 5: Decoding Nonverbal Communication and Imagery Worldwide

Question 1

The ""OK"" symbol has the same meaning around the world.

Answer 1

False

Question 2

Contrast how two different Western companies, IKEA and Olay, promoted their products in Saudi Arabia.

Answer 2

See pages 112-113. IKEA had deleted images of adult women in their catalogue for the Saudi Arabian market, thereby experiencing a backlash in its home country. Olay developed an ""Olay Eyes of Arabia"" campaign that was culturally appropriate and successful in Saudi Arabia and the U.A.E

Question 3

The color white is associated with weddings in North America, but it is associated with this in Japan:

A) Funerals / Mourning
B) Wealth
C) Masculinity
D) Environment / Nature

Answer 3

A

Question 4

Which term refers to the analysis of cultural dimensions of space and the interactions of people, whether family members or strangers?

A) Oculesics Kinesics
B) Proxemics Haptics

Question 5

Which term examines the behavior of touch, particularly different cultural customs of rituals, such as greetings and public display of affection?

A) Kinesics
B) Haptics
C) Oculesics
D) Kinesics

Question 6

Which term refers to the study of eye behavior, in which direct or indirect eye contact can be interpreted differently, as well as how long someone looks at another person?

A) Kinesics
B) Haptics
C) Proxemics
D) Oculesics

Question 7

Which term did anthropologist Ray Birdwhistell coin that studies body language, such as gestures and facial expressions, in nonverbal communications?

A) Oculesics
B) Kinesics
C) Haptics
D) Proxemics

Question 8

The types of flowers and their colors used at weddings, funerals, and other celebrations do not have universal meaning.

Question 9

PR writers need to gain appreciation of symbolic interpretations of animals, which are not universal, when selecting visual imagery.

Question 10

PR professionals need to understand local heroes and villains, whether real people or lore.

Question 11

Religious imagery of all kinds can be altered and used creatively in PR materials.

Question 12

Numbers should be examined for positive and negative meanings in different countries.

Question 13

Bridal white and funerary black are universal colors.

Question 14

PR writers need to consider culturally appropriate imagery that shows people interacting with others and brands, ethnic diversity, as well as clothing, level of undress, and public displays of affection.

Question 15

The thumbs up gesture means ""great job"" or ""highly recommend"" everywhere.

Question 16

Provide two examples of different cultural interpretations of animals or birds.