Deck 3: Changing Global Media Landscape and Ethical and Legal Issues

Question 1

Consumers today are less active, more predictable, and less public and socially connected.

Answer 1

False

Question 2

___ protects creators with regard to the use of their tangible work in a fixed form, whether a painting, play, novel, film, or another form of creative expression in multiple disciplines.

A) Copyright
B) Public domain
C) Fair dealing
D) Commercial regulation

Answer 2

A

Question 3

Which term refers to usage of a logo, brand name, slogan, package design, or another indicator that clearly identifies products from competitors?

A) Geographic indication
B) Fair use
C) Service mark
D) Trademark

Answer 3

D

Question 4

Which law protects individuals from having their names, images, or identities used by others, without authorization, for commercial purposes?

A) Copyright
B) Right of publicity
C) Trademarks
D) Security and exchange regulations

Question 5

Which term refers to PR staff or paid spokespeople posting positive or negative commentary online, without identifying themselves or pretending to be disinterested parties?

A) Astroturing
B) Fair dealing
C) Right of publicity
D) Advocacy

Question 6

Which type of announcement refers to information that would affect the decision-making process of buying or selling shares?

A) Commercial
B) Public
C) Material
D) Contractual

Question 7

Which term refers to individuals buying or selling a public company's securities while in possession of nonpublic information?

A) Astroturing
B) Fair dealing
C) Appropriation
D) Insider trading

Question 8

List four ways in which social media have impacted the PR field and how people communicate today.

Question 9

Tactical ethics that assess the organization in respect to the physical and social environment, human rights, or cultural differences are referred to as ___.

A) Business ethics
B) Media relations
C) Strategic ethics
D) Consumer activism

Question 10

What is the term widely used for PR interactions with journalists at magazines, newspapers, and TV or radio programs?

A) Media convergence
B) Media relations
C) Media landscape
D) Media standards

Question 11

Public domain categorizes works that are not protected by copyright, which means the copyright has expired or the works were never copyrightable.

Question 12

Service marks are recognizable logos, slogans, brand names, or other expressions that identify a brand or product.

Question 13

Slander is a printed untruth in words or imagery; libel is a spoken falsehood.

Question 14

Right of publicity is also called personality rights and appropriation.

Question 15

Service marks apply to names of places that identify unique products from a specific location.

Question 16

Security and exchange rules and regulations do not apply to companies filing an initial public offering during pre-filing, waiting, and post-effective quiet periods.

Question 17

Noncompetition contracts help PR agencies protect their client base for a specific timeframe.

Question 18

Journalists have collaborated worldwide to form trade groups to address ethics, industry trends, and censorship.

Question 19

List three changes facing traditional media worldwide?