Deck 11: Composing Global Media Kits and Online Newsrooms

Question 1

Media kits can be adapted for different versions of English and translated into other languages.

Answer 1

True

Question 2

List four different ways media kits could be customized.

Answer 2

See page 264. General overview of organization; brand-specific editions; subject-specific editions (such as consumer or business focus); regional- or country-specific editions; different versions of English; translated editions.

Question 3

Which component of a traditional news release would always be excluded from a media kit backgrounder, fact sheet, or executive profile?

A) Dateline
B) Headline
C) Subhead
D) PR contacts

Answer 3

A

Question 4

Which one of the following components would be considered optional in a biography?

A) Current position
B) Professional experience
C) Education
D) Personal information

Question 5

Which media kit document provides more in-depth information about specific aspects of an organization, its history, products and services, or other distinctive attributes?

A) Fact sheet
B) News release
C) Backgrounder
D) Media alert

Question 6

Which media kit document provides information at a glance on the organization and its products, services, resources, or other attributes?

A) Backgrounder
B) Fact sheet
C) Executive profile
D) News release

Question 7

Which one of the following factors would NOT be a purpose of a media kit?

A) To provide story ideas about the organization
B) To serve as a comprehensive resource with written information for journalists to learn about the organization
C) To offer diverse visual imagery to help build a story
D) To post job listings and career opportunities

Question 8

Only current news releases should be posted on online newsrooms.

Question 9

A well-designed landing page of an online newsroom for a multinational company would have a scroll-down menu with choices of language (including versions of English) and a welcome message.

Question 10

Digital reprints of articles can be posted on an organization's website without approval.

Question 11

Visual imagery should be culturally appropriate and also reflect the multicultural backgrounds of a region or country.

Question 12

Infographics are ineffective visual resources for an online newsroom or tactical media kit.

Question 13

Executive profiles should be adapted for LinkedIn.

Question 14

Online newsrooms should not include other supporting material, such as speeches, white papers, and digital brochures.

Question 15

Fact sheets should only cover frequently asked questions.

Question 16

All online newsrooms should be password protected for only journalists.

Question 17

Reduced size imagery that can be easily viewed or printed out are called thumbnails.

Question 18

List four different types of visuals or supplemental material that could be added to an online newsroom.