Deck 10: Crafting Global News Releases for Mainstream and Social Media

Question 1

Announcements on new products or crisis incidents would be considered soft news.

Answer 1

False

Question 2

List four ways PR writers can bring attention to their news releases when writing for local and global audiences.

Answer 2

See pages 242-243. Localize content; understand what is relevant to journalists covering specific topics; be concise; consider editing for different versions of English; be aware of potentially hot topics and geopolitics; use short paragraphs, be consistent in tone; edit carefully.

Question 3

Social media news releases content would NOT include one of the following components:

A) Links and tagging and sharing options
B) Visual galleries
C) Lengthy lead paragraph with in-depth details
D) Brief quotations

Answer 3

C

Question 4

What does a slug line include?

A) Three number signs (# # #)
B) Shortened title of headline and page number
C) Note to editor
D) Date of release

Question 5

Which part of a news release can contain opinions?

A) Lead paragraph
B) Boilerplate paragraph
C) Quotation
D) Note to editors

Question 6

What is the term for disclaimers that publicly held companies may include in their news releases?

A) note to editors
B) end notes
C) supporting
D) safe haven legalese

Question 7

The ___ paragraph is the widely used term for the closing paragraph in a news release.

A) supporting
B) boilerplate
C) safe haven legalese
D) lead

Question 8

What does the inverted pyramid journalistic style mean?

A) Opening paragraph with core facts followed by additional information in descending order of importance
B) Opening paragraph with core facts followed by additional information in reverse chronological order
C) Opening paragraph with an informal lead followed by core facts in descending order of importance
D) Opening paragraph with supporting facts followed by core facts in descending order of importance

Question 9

Photo captions refer to the descriptive content below the image.

Question 10

The first social media news release appeared in 2014.

Question 11

Quotations from spokespeople are the sections where core facts should be repeated.

Question 12

Public relations contact information should be included in news releases, unless contacts are posted on the online newsroom that contains a separate section on PR representatives.

Question 13

Long paragraphs are preferred in news releases.

Question 14

News release content should not be localized for specific geographic areas.

Question 15

Stories that appear due to proactive efforts by PR practitioners are called media placements.

Question 16

The Si, Lo, Ba, Ti, Un, Fa test in news release writing means the content should be significant, local, balanced, timely, unusual, or about famous/familiar people or topics.

Question 17

List eight required and optional components of a traditional news release.