Deck 5: From Disruption, New Models Emerge

Question 1

Startups are organic media organizations formed in the digital age.

Answer 1

True

Question 2

The process of converting something that was once free into a product that is sold is the definition of…

A) engagement
B) digital-first
C) hyper-local
D) monetization
E) paywall

Answer 2

D

Question 3

Which type of paywall allows more flexibility in what users can view without a subscription

A) Hard Paywall
B) Soft Paywall
C) Metered Paywall
D) None of the above

Answer 3

B

Question 4

Patch was acquired by which company?

A) Netscape
B) AOL
C) Earthlink
D) Netzero
E) None of the above

Question 5

Investigative journalism has been…

A) increasing at news outlets in recent years
B) decreasing at news outlets in recent years
C) helped by the economic downturn
D) considered less important as social media become prominent
E) a profitable part of news organizations

Question 6

Which is not a trend in journalism in recent years?

A) Paying for online access to news
B) New funding models
C) Responding to Web search trends
D) New approaches to local news
E) Increasing profits at large news companies

Question 7

An editorial strategy of serving their audience as quickly and as locally as possible is called being a _______ organization.

A) non-profit
B) current
C) legacy media
D) digital-first
E) transparent

Question 8

Which of the following is NOT a non-profit journalism organization?

A) ProPublica
B) The Register Citizen
C) Aspen Journalism
D) MinnPost
E) Both A and B

Question 9

Paywalls for online news began to be used widely in what year?

A) 2011
B) 2008
C) 2005
D) 2001
E) 1998

Question 10

When Newsday first started a paywall…

A) the Web traffic increased but ads decreased
B) the advertising increased but Web traffic decreased
C) both Web traffic and advertising increased
D) both Web traffic and advertising decreased
E) no changes emerged as a result of the paywall

Question 11

What two key reporting positions are being cut as a result of funding issues?

A) Health Reporting
B) Investigative Reporting
C) Consumer Reporting
D) Statehouse Reporting
E) None of the above

Question 12

Patch is dedicated to what type of coverage?

A) Sports
B) Entertainment
C) Hyper-local news
D) Investigative reporting
E) Politics

Question 13

Unlike newspapers, television networks and national magazines have been expanding their investigative units in recent years.

Question 14

ProPublica has the main goal of turning local news coverage into facilitated community conversations.

Question 15

Patch covers mainly low-income communities often ignored by traditional news organizations.

Question 16

Patch editors write, shoot and edit, capture video and closely monitor analytics.

Question 17

Some argue that engagement is more important than attracting large numbers to digital sites.

Question 18

Legacy Media are products that predate the internet.

Question 19

Engagement is the level of involvement that the viewer has with a media product.

Question 20

ProPublica is a group that practices non-profit journalism.

Question 21

Aspen Journalism is an example of a new company that seeks to produce investigative journalism in the local public interest.

Question 22

Local news delivery has not changed in recent years.

Question 23

Legacy media have homogeneous audiences.

Question 24

What are two benefits of going "Hyperlocal" news?

Question 25

The term "legacy media" describes media products that:

A) predate the Internet.
B) typically depend upon advertising income.
C) typically depend upon one-way messages to a heterogeneous audience.
D) all of the above.

Question 26

According to the textbook, non-profit organizations have been organized to do investigative journalism.

Question 27

What is a concern surrounding digital ad revenue

A) numbers in terms of viewers.
B) amount of engagement.
C) both a. and b.
D) none of the above

Question 28

In regard to a media consumer, engagement describes:

A) the depth of involvement that a news customer has with a media product.
B) how much money a news customer spends for access to the news outlet.
C) a social section of the digital news site.
D) none of the above.

Question 29

"Digital-first" strategy means even legacy media break news over digital media rather than waiting for their scheduled print publication or broadcast time slot.

Question 30

Media outlets are either concerned with audience engagement or amount of ads. True or

Question 31

"Hyperlocal" covers news in a defined geographic region.

Question 32

"Sponsored content" is a distinct section of news that is paid for by an advertiser The subject matter of the content often matches that of the advertising.

Question 33

"Monetization" is the process of converting something that once was free into a product that is sold.

Question 34

Essay. Clay Shirky is quoted in chapter 5 as saying, "Society doesn't need newspapers. What we need is journalism." Do you agree or disagree? Why?