Question 1

Buyers' markets and reduced public funding present problems that top management just have to ride out and resist operational changes

Accepted Answer

In a difficult market, top management may need to make operational changes in order to adapt and survive. Simply riding out the situation and resisting change may not be enough.

Question 2

Creative thinking can be successfully encouraged by a 'carrot and stick' management style

Accepted Answer

True

Question 3

Only intelligent people have the ability to think creatively

Accepted Answer

Creativity is not solely limited to intelligence. While intelligence can aid in certain aspects of creativity such as problem-solving and brainstorming, creativity is also influenced by experiences, emotions, and individual perspectives. People of all intelligence levels have the ability to think creatively.

Question 4

Creativity tests are typically divided into three main components

Accepted Answer

Creativity tests often assess various dimensions, but they are not limited to three main components. They can evaluate a range of factors including divergent thinking, convergent thinking, originality, fluency, flexibility, and elaboration.

Question 5

Convergent thinking is the ability to guess the solution to a problem

Accepted Answer

Convergent thinking is commonly associated with finding the single, correct solution to a problem through logical and deductive reasoning. It typically involves a linear and systematic approach, rather than guessing.

Question 6

According to Buzan & Buzan there are three main types of note-taking

Accepted Answer

Buzan & Buzan identify three main types of note-taking: linear, mind mapping, and diagrammatic.

Question 7

Basic approaches to creative problem solving (CPS) have three key stages

Accepted Answer

The three key stages of creative problem solving (CPS) are typically described as (1) understanding the problem or challenge, (2) generating ideas, and (3) implementing solutions.

Question 8

The Nominal Group Technique has five basic steps.

Accepted Answer

The Nominal Group Technique typically involves four basic steps: generating ideas, recording ideas, discussing ideas, and voting on ideas.

Question 9

The 'contingency approach' posits that there is no one best method of making business decisions

Accepted Answer

The answer of The 'contingency approach' posits that there is...

Question 10

Creative thinking needs to be powered by the application of a set of CPS tools

Accepted Answer

Creative thinking can benefit from the use of tools and techniques that enhance the creative process. CPS (Creative Problem Solving) provides a set of tools to facilitate and guide the creative process. These tools help individuals or groups to generate, evaluate and implement innovative ideas.

Question 11

CPS can be practised at the individual, group and organisational levels

Accepted Answer

The answer of CPS can be practised at the individual,...

Question 12

There are times when it can be viewed as quite rational to apply creative thinking to a problem

Accepted Answer

The answer of There are times when it can be...

Deck 5: Applied Business Creativity