Deck 3: Venues and Venuization; Marketing, Sponsorship, and Look- Feel

Question 1

Which of the following is associated with venue logistics?

A) The look and function of venues
B) The actors, procedures, and systems the competition or non-competition venue that come together within a set of spatial and temporal constraints to offer different services to different client groups
C) The timely coordination of materials and people on a given site, both for delivery or commissioning and for take-down or decommissioning

Answer 1

C

Question 2

Which characteristic below is associated with in-venue spectators?

A) Social interaction
B) Control
C) Neither

Answer 2

A

Question 3

Which of the following FAs is the prime functional area in charge of spectator ingress and egress?

A) Security
B) Event services
C) Venue management

Answer 3

B

Question 4

Which of the following statements is false?

A) The sport event can be considered the core product in sport
B) STP refers to: segmentation, targeting and promotion
C) The 4 Ps refer to: product, price, place, promotion

Question 5

Which of the following statements is false regarding the consumer considerations aspect?

A) Consumer personality can be examined using Freud's id, super ego and ego
B) Consumer outcomes include related marketing concepts such as sponsorship success and brand awareness
C) Behavioural outcomes and behavioural intent are synonymous

Question 6

The following areas are associated with which marketing concept: Evidence of event marketing in various published tourist magazines, brochures and travel guides; availability of event-related packages; the distribution and quality of event calendars and brochures for specific events; media coverage of events; representation of the events sector at trade shows attended by the area tourist organization; contacts with travel agents, hoteliers and tour companies to determine their level of interest

A) Market research
B) Marketing audit
C) Destination marketing