Deck 11: Privacy and Ethics Considerations

Question 1

A key executive title responsible for ensuring adherence to a privacy strategy is:

A)CIO
B)CTO
C)CPO
D)CAO
E)COO

Answer 1

C

Question 2

_______ provides parents with control over information collected on their children and how it is used.

A)GLB
B)COOPA
C)Health Insurance Portability Act of 1996
D)E-RIGHTS S.854
E)Privacy Act of 1974

Answer 2

B

Question 3

The ______ regulates the sharing of personal information about individuals who obtain financial products or services from financial institutions.

A)E-Rights
B)Data Security Bill
C)Fair Credit reporting Act
D)Gramm-Leach-Bliley Act
E)Privacy Protection Act of 1980

Answer 3

D

Question 4

_______ requires any person or entity engaged in telemarketing to maintain a list of consumers who request not to be called.

A)COOPA
B)Right to Financial Privacy Act (1978)
C)Telephone Consumer Protection Act of 1991
D)Privacy Act of 1974
E)Privacy Protection Act of 1980

Question 5

The _____ prevents government bodies from selling or distributing consumer personal information.

A)Gramm-Leach-Bliley Act
B)Cable Communications Policy Act of 1984
C)Driver's Privacy Protection Act of 1994
D)Video Privacy Protection Act of 1988
E)Data Security Bill

Question 6

The ______ increases privacy protection for all digitized consumer information.

A)Video Privacy Protection act of 1988
B)Fair Credit reporting Act
C)Data Security Bill
D)Gramm-Leach-Bliley Act
E)0

Question 7

______ is a pending legislation that would require organizations to notify individuals within 45 days if their personal information has been compromised.

A)Data Security Bill
B)Privacy Protection Act
C)Fair Credit reporting Act
D)E-rights
E)TPS

Question 8

The _____ is a list of phone numbers from consumers who have indicated their preference to limit the telemarketing calls they receive.

A)SOA
B)State Look up
C)Do-Not-Contact-Deceased
D)Do-Not-Call-Complaint
E)Do-Not-Call Registry

Question 9

_____ is probably the most ethical option when soliciting consumers to build a relationship.

A)Opt-in
B)Double opt-out
C)Opt-out
D)Double opt-in
E)All of the above are good ethical practices.

Question 10

A good privacy policy would include all of the following except:

A)Executive contact information
B)Encryption statement
C)Disclosure to third party information
D)Privacy Seal
E)Consent information

Question 11

The two easiest and most used channels of communication are:

A)POS and Phone
B)Direct Mail and Web
C)Web and Phone
D)Web and Catalog
E)RFID and Web

Question 12

Telemarketers and sellers are required to search the _____ and drop from their call lists any consumer that matches it.

A)E-Mail Preference
B)WBI
C)Telephone Preference
D)DDNC
E)Do-Not-Call Registry

Question 13

The _____ list consists of e-mail addresses from consumers who have contacted the DMA and registered with E-mps in order to reduce the amount of unsolicited e-mail.

A)DMA's e-mail preference
B)FTC's DNC registry
C)State DNC
D)State TPS Lookup
E)WBI

Question 14

The ______ removes records from an organization's customer file that matches any of a number of customer suppression files created and serviced by multiple organizations.

A)DMA's Telephone Preference Service
B)FTC's DNC registry
C)DMA's Smart Clean Service
D)DMA's Mail Preference Service
E)State DNC lists

Question 15

Organizations use BBBOnline to ______.

A)Build trust with customers
B)Create privacy policy
C)Write encryption software
D)Manage opt-in processes
E)Attract prospects to their web sites

Question 16

The ______ is an important way for U.S. companies to avoid experiencing interruptions in their business dealings with the EU or facing prosecution by
European authorities under European privacy laws.

A)NAFTA
B)Safe harbor
C)European Union
D)U.S. Commerce Department
E)Personal Information Protection Law

Question 17

FMPS contains names and addresses of consumers from ______ who do not wish to receive promotional mail at home.

A)South America
B)UK, France, Germany
C)Mexico, Canada, and the U.S.
D)France, Germany, Spain
E)UK, Belgium, Germany

Question 18

______ implies that the organization fully discloses its information practices prior to obtaining personal data or permission to use it.

A)Consent
B)Opt-in
C)Opt-out
D)Double-opt-in
E)Informed Consent

Question 19

______ is an example of a privacy seal program.

A)Encryption
B)BBBOnline
C)OPA
D)P3P
E)PSP

Question 20

_____is an option that requires a consumer's explicit consent for the use and disclosure of personal information beyond the original purpose for which it was
collected.

A)Opt-in
B)Do Not Call registry
C)Double-opt-in
D)Opt-out
E)Phishing

Question 21

______ is the act of using information gathered from a person's web activity to gain an understanding of that person's needs and using that knowledge to promote to the person.

A)Subscription
B)Encryption
C)Secondary use
D)Physical contact information
E)Online profiling

Question 22

______ is a set of software-writing guidelines developed by the World Wide Web Consortium.

A)P3P
B)Subscription
C)PIN
D)OPA
E)WC3

Question 23

______ is the art of tricking people into divulging confidential information.

A)PCI
B)SPAM
C)Phishing
D)Opt-in
E)Opt-out

Question 24

______ is an online privacy seal program.

A)OPA
B)P3P
C)Trustmark
D)TRUSTe
E)ENSURE