Deck 18: Organising for Maximum Effectiveness
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Deck 18: Organising for Maximum Effectiveness
1
If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?
A) Product.
B) Segment.
C) Functional.
A) Product.
B) Segment.
C) Functional.
Functional.
2
Which of the following is an advantage of organismic organisations?
A) It has clear rules for employees.
B) It is extremely flexible.
C) It has a clear chain of command.
A) It has clear rules for employees.
B) It is extremely flexible.
C) It has a clear chain of command.
It is extremely flexible.
3
An organisation with a clear chain of command and specific roles for employees is best described as:
A) Organismic.
B) Matrix.
C) Hierarchical.
A) Organismic.
B) Matrix.
C) Hierarchical.
Hierarchical.
4
Which of the following is NOT a problem for cross-functional teams?
A) Team members often need to learn new skills.
B) Major customers become harder to deal with.
C) Cross-functional career paths must be developed.
A) Team members often need to learn new skills.
B) Major customers become harder to deal with.
C) Cross-functional career paths must be developed.
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5
What is patching?
A) The process of remapping the business in response to changing opportunities.
B) The process of re-assigning staff in order to meet a crisis.
C) The process of putting the company back on course when a crisis has caused a temporary deviation from the plan.
A) The process of remapping the business in response to changing opportunities.
B) The process of re-assigning staff in order to meet a crisis.
C) The process of putting the company back on course when a crisis has caused a temporary deviation from the plan.
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6
Which of the following is NOT a problem associated with change?
A) Career paths become unclear.
B) Learning new roles means that more mistakes will be made.
C) Strategic implementation becomes more difficult.
A) Career paths become unclear.
B) Learning new roles means that more mistakes will be made.
C) Strategic implementation becomes more difficult.
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7
What is the main drawback of a geographical organisation?
A) Travel time is increased.
B) Local managers can adapt the marketing program.
C) Rationalising the marketing plan becomes much more complicated.
A) Travel time is increased.
B) Local managers can adapt the marketing program.
C) Rationalising the marketing plan becomes much more complicated.
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8
An organisation in which product divisions are responsible for all manufacturing worldwide is called:
A) A global product organisation.
B) A global area organisation.
C) A global market organisation.
A) A global product organisation.
B) A global area organisation.
C) A global market organisation.
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9
Which of the following is NOT one of the principles for changing organisational psychology?
A) The development and communication of a clear and consistent corporate vision.
B) Clear instructions from senior management regarding the factors which need to change.
C) Integration of individual thinking into the overall corporate agenda.
A) The development and communication of a clear and consistent corporate vision.
B) Clear instructions from senior management regarding the factors which need to change.
C) Integration of individual thinking into the overall corporate agenda.
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10
Which of the following is a drawback of organismic structures?
A) The organisation is rigid.
B) A great deal of time is spent in discussion and negotiation.
C) Status in the organisation comes from knowledge and skill rather than from qualifications.
A) The organisation is rigid.
B) A great deal of time is spent in discussion and negotiation.
C) Status in the organisation comes from knowledge and skill rather than from qualifications.
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