Deck 5: The Design Thinking Process

Question 1

Design thinking is the ability to combine empathy for the context of a problem.

Answer 1

True

Question 2

Research and development departments are where companies should do design

Answer 2

False

Question 3

By identifying what inspires you, your consciousness of what's possible in your own work will be elevated.

Answer 3

True

Question 4

Being a proactive manager does not add any weight in moving a project forward.

Question 5

The key for working through tough patches during a project is to recognize each stumbling block as a design challenge of its own.

Question 6

Research and development departments are where companies should do design.

Question 7

If you want to get great feedback on your idea, building a prototype is not recommended.

Question 8

Innovation is the extended process of providing the artifact to a larger audience.

Question 9

Breakthroughs happen when someone sees the world in a different way than others have.

Question 10

The play stage is for better defining the market problem and solution to be created.

Question 11

The ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to that context.

A) Innovative solutions
B) Collaborative Solving
C) Design Thinking
D) Facilitation Strategies

Question 12

There are many misconceptions that keep people from pursuing design in their work. Which answer below best describes one of those misconceptions?

A) Design and innovation are dissimilar
B) Design is not complex enough to be used by managers
C) Design will speed up the innovation process
D) Design will cut into a manager's daily schedule and lead to frustration

Question 13

Who said, "If hamburger stands can be transformed into business empires, nearly anything can be if enough creativity and proactiveness are applied to the practices of design, innovation, and entrepreneurship"?

A) Tim Brown
B) Peter Drucker
C) Daniel Pink
D) Ray Kroc

Question 14

The process of shaping an idea into something we can observe and manipulate.

A) Design
B) Application
C) Innovation
D) Conception

Question 15

Without _____________ masterful and reliable sourcing of complicated technologies from Asia, Apple could not make their great products.

A) Jon Ive's
B) Steve Jobs's
C) Aoki Morita's
D) Tim Cook's

Question 16

Knowing what you don't know and turning to those who do is referred to as ___________.

A) Modesty
B) Pride
C) Humility
D) Inhibition

Question 17

What all great innovators do as they transform rough concepts into polished products and services.

A) Prevalence
B) Repetitiveness
C) Iteration
D) Persistence

Question 18

What is considered to be the greatest lesson we can take from Steve Jobs' life?

A) Being creative is great, but true innovators need to be able to turn creativity into output
B) Don't go by the rule book, lead with your heart not your head
C) Study great innovators who inspire you, and emulate the habits that made them successful
D) Learn collaboration - it's not the same as teamwork

Question 19

What is one of the principles from Rams "Ten Principles of Design"?

A) Good design is aesthetic
B) Good design makes a product logical
C) Good design is obtrusive
D) Good design is profitable

Question 20

The third step of the iterative process where it's time to reflect on the feedback you've gathered.

A) Display
B) Watch the Replay
C) Review
D) Play

Question 21

List the three sets of questions and examples of those questions that are good to ask yourself when you are screening your design.

Question 22

List and describe the 5 misconceptions of creativity.

Question 23

The approach that Disney follows as a part of its creative routines can be developed in any business. Describe this approach.

Question 24

List and describe the 3 factors that stimulates intrinsic motivation.