Deck 8: Corporate Communications

Question 1

Which of the following tasks of corporate communication is the closest to the role of company spokesperson?

A)Support to primary activities of the company
B)Informing and dialogue with stakeholders
C)Differentiation of the corporate brand
D)Socialization of employees into the organization

Answer 1

Informing and dialogue with stakeholders

Question 2

Corporate visual identity should not be:

A)Different from the visual identities of other companies
B)Easy to remember
C)Complex
D)Aesthetically durable

Answer 2

Complex

Question 3

Urban legends as a form of informal communication provide:

A)Gossip
B)Rumours
C)A moral
D)Word of mouth

Answer 3

A moral

Question 4

Which of the following elements contribute(s) to high reputation of managers?

A)Low ethical standards
B)Customer care
C)High ethical standards
D)Ability to motivate employees

Question 5

Key disadvantages of celebrity endorsement include:

A)High costs
B)Vampirism
C)Increased awareness of company's offer
D)Simultaneous support of other companies

Question 6

Celebrities that are trusted with a role of company's endorsers should be:

A)Despised by the target audience
B)Inoffensive to the target market
C)Easy to recognize
D)Unfamiliar to the target audience

Question 7

Which of the following groups of stakeholders can become the target audience of corporate and institutional advertising?

A)Potential employees
B)Consumers
C)Shareholders
D)Local communities