Deck 4: Employer Branding

Question 1

In which step of the employer branding should a company formulate a statement which provides reasons why working for that company is a great career opportunity?

A)First step
B)Second step
C)Third step
D)Fourth step

Answer 1

First step

Question 2

Which of the following activities are related to the second step in the employer branding?

A)Examining the congruity between employee characteristics and company identity
B)Internal branding
C)Detailed analysis of desired employee profile
D)Measuring effects of employer branding

Answer 2

Examining the congruity between employee characteristics and company identity

Question 3

Attractiveness of the employer refers to:

A)The benefits that employees get if they work in a specific company
B)The perception of benefits that employees or potential employees think they will get if they work in a specific company
C)Employee feelings about internal branding programme
D)Employee feelings about internal marketing programmes

Answer 3

The perception of benefits that employees or potential employees think they will get if they work in a specific company

Question 4

Which of the following actions represent the basic objectives of employer branding?

A)Changing organizational culture
B)Changing organizational norms
C)Retaining employees
D)Employee development

Question 5

Which of the following tasks are connected to internal branding (on the operational level)?

A)Communicating the brand effectively to employees
B)Attracting (potential)employees by presenting a company as a good place to work
C)Convincing employees of the relevance and the worth of the corporate brand
D)Designing such aspects of corporate brand that are authentic and relevant to employees

Question 6

Which of the following issues can hinder the success of internal branding programmes?

A)Management style
B)Introduction of changes to organization
C)Rivalry among employees
D)(Non)cooperation between departments