Deck 1: Corporate Communication Framework

Question 1

Which of the following disciplines focuses on studying vertical, horizontal, and transversal information flows in organizations?

A)Management communication
B)Business communication
C)Organizational communication
D)Market communication

Answer 1

Organizational communication

Question 2

Which of the following disciplines attempt to understand organizations through the combination of two main paradigms of organizations?

A)Public relations
B)Market communication
C)Management communication
D)Business communication

Answer 2

Management communication

Question 3

Which of the following concepts can not be identified as one of the central constructs within the corporate communication?

A)Corporate image
B)Corporate branding
C)Corporate identity
D)Corporate security

Answer 3

Corporate security

Question 4

Which of the following statements best describes the primary function of corporate communication?

A)Corporate communication is in the function of corporate identity.
B)Corporate communication represents a link between identity, image, and the corporate story.
C)Corporate communication represents a link between identity, image and organizational identification.
D)Corporate communication represents a link between identity, image and organizational commitment.

Question 5

Which of the following disciplines fall(s) in the framework of corporate communication?

A)Strategic communication
B)Organizational communication
C)Public relations
D)Management communication

Question 6

Which of the following concepts could not be defined as a fundamental concept in relation to corporate communication?

A)Identity
B)Communication climate
C)Communication techniques
D)Image

Question 7

In relation to which of the following entities could the term corporate communication be applied?

A)Profit organisations
B)Political parties
C)Regions as brands
D)Individuals as brands

Question 8

Which of the following characteristics is/are related to a holistic approach to corporate communication?

A)Focus on organisation as a community of individuals
B)Focus on the organisation as a social actor
C)Interdisciplinary view on communication
D)Duality of organisations