Deck 11: Organizational Identification

Question 1

Emphasized group identification is not desirable in times of:

A)Building an organizational community that is based on corporate brand
B)Downsizing
C)Building a strong organizational community
D)Business success

Answer 1

Downsizing

Question 2

Companies can resort to emphasizing common history and experience that individuals have with a company and its brands as a method to:

A)Strengthen consumers' disidentification with a company
B)Strengthen consumers' social identification with a company
C)Strengthen consumers' personal identification with a company
D)Prevent consumers' identification with a company

Answer 2

Strengthen consumers' social identification with a company

Question 3

Which of the following statements does not relate to brand communities:

A)Brand communities act as a source of information
B)Brand communities prevent individuals to form their own identity
C)Brand communities represent a source of social interactions
D)Brand communities offer a place for social withdrawal

Answer 3

Brand communities prevent individuals to form their own identity

Question 4

Organizational identification has a major impact on:

A)Loyalty of stakeholders
B)Commitment of stakeholders
C)Stakeholder values
D)Stakeholder interests

Question 5

Which of the following objects of identification fall(s) into the category low-order identifications?

A)Work
B)Work groups
C)Organization as a whole
D)Divisions within an organization

Question 6

Which of the following effects arise(s) when a company only focuses on corporate identification?

A)Exaggerated competitiveness among employees
B)Revolt of all members
C)A collective response to changes
D)Individualism

Question 7

Which of the following methods can be used so as to strengthen consumers' personal identification with a brand?

A)Emphasizing the feeling that an individual could manage with or without a certain product
B)Emphasizing the nostalgic value of the brand
C)Connecting brands with other brands
D)Emphasizing the symbolic value of the brand

Question 8

Which of the following conditions can lead to the development and existence of brand communities?

A)Physical contact
B)No physical contact and no formal membership
C)Formal membership
D)Physical contact with formal membership