Deck 6: Focus on Headlines: Precision, Power and Poetry

Question 1

Headlines can capture drama, help organize the news, and set a tone for the publication, but their most basic function is to ___.

Answer 1

summarize the story

Question 2

Headlines that consist of more than one line can sometimes be awkward or confusing; this problem is known as a ___.

Answer 2

bad break

Question 3

A ___ tells the particular size and shape a headline should be.

Answer 3

headline order

Question 4

A headline that has no verb is called a ___ head.

Question 5

A ___ head is a smaller secondary head that runs beneath the main head and is usually about half the point size of the main head.

Question 6

Similarly, quotes must always be ___ in story text, but some quotes, such as eyewitness accounts, may not need that treatment in headlines.

Question 7

While full sentence quotations are strongly recommended in story text, ___ are widely accepted in headlines.

Question 8

It is better to find ___for the key words in the lead rather than repeating descriptive terms.

Question 9

Headlines should always be written in ___tense.

Question 10

___ is the process of using key words in a headline that will maximize the chances of the story appearing in web searches.