Deck 1: Introduction to Public Relations

Question 1

A managed, researched, and planned process involving effort to directly or indirectly strategically communicate to publics of one or more persons or groups in a manner that informs, persuades, and/or compels a call to action is:

A) Economics
B) Public relations
C) Operations management
D) Social Studies
E) None of the above.

Answer 1

Public relations

Question 2

Attempts to persuade based on an appeal unsupported by sound reasoning and/or evidence. It makes use of exaggerated language, name calling, stereotypical labeling (directly or indirectly), fear tactics, euphemisms, and a host of other tactics is best known as:

A) Public relations
B) CSR
C) Propaganda
D) Debates
E) None of the above.

Answer 2

Propaganda

Question 3

Public relations created and developed at the grassroots level is known as:

A) Organic
B) Astroturfing
C) Inorganic
D) Publicity
E) Managed.

Answer 3

Organic

Question 4

In the -------------role, the practitioner monitors social media for appropriateness and assure that the organization's image is favorably presented.

A) Brand specialist
B) Internal communicator
C) Dominant coalition
D) Policing
E) Trend analysis.

Question 5

The ------------- develops and implements public relations tactics such as writing news releases and blog posts.

A) Social media technician
B) Internal communicator
C) Brand manager
D) Social listening
E) None of the above.

Question 6

The ------------- role comprises responsibilities like developing relationships with opinion leaders including media professionals.

A) Social media technician
B) Internal communicator
C) Brand manager
D) Social listening
E) Online media relations.

Question 7

What includes public relations, advertising, personal selling, and anything else concerning with messaging and selling the product, service, or brand in the marketplace?

A) Propaganda
B) Publicity
C) Sales
D) Promotions
E) Integrated marketing communication (MARCOM).

Question 8

Regarding public relations, a global strategy with a local focus on execution is called:

A) Glocalization
B) Globalization
C) Transactional
D) Multicultural
E) Dual domestic.

Question 9

Lobbying, promoting products, advising senior management on media, and social media management are functions of:

A) Marketing
B) CEO consultation
C) Functions of public relations
D) Advertising
E) IMC.

Question 10

Paid Google AdWords or banners placed on various websites is (are):

A) Owned media
B) Shared media
C) Earned media
D) Paid media
E) All of the above.