Question 1

--------is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling, and machine-learning techniques to find meaningful patterns in recorded data.&#10;A) Focus group research&#10;B) Analytics&#10;C) Interviewing&#10;D) Sampling&#10;E) Census data.

Accepted Answer

Analytics is the correct answer because it involves using various techniques such as mathematics, statistics, predictive modeling, and machine learning to analyze and find patterns in data.

Question 2

What gives us accurate results and assure what the researcher intends to measure is actually measured?&#10;A) Internal validity&#10;B) External validity&#10;C) Survey research&#10;D) Focus group research&#10;E) Generalizability.

Accepted Answer

Internal validity refers to the extent to which a study can demonstrate a cause-and-effect relationship between variables, ensuring that the research accurately measures what it intends to measure.

Question 3

What is another term for external validity?&#10;A) Internal validity&#10;B) Concurrent validity&#10;C) Survey research&#10;D) Focus group research&#10;E) Generalizability.

Accepted Answer

External validity is essentially about the extent to which the results of a study can be generalized to other situations, populations, or time periods. Generalizability is the term that directly refers to this concept.

Question 4

----------data come from a sample or small representative group of a public and thus are subject to statistical analysis.&#10;A) External&#10;B) Internal&#10;C) Sample&#10;D) Census&#10;E) None of the above.

Accepted Answer

Sample data come from a smaller, representative group selected from a larger population, making them suitable for statistical analysis to infer conclusions about the larger group.

Question 5

--------data are information derived from an entire public or population.&#10;A) External&#10;B) Internal&#10;C) Sample&#10;D) Census&#10;E) None of the above.

Accepted Answer

Census data are derived from an entire population, as opposed to sample data which are collected from a subset of the population.

Question 6

In general, what does research do for public relations?&#10;A) Public relations research reduces uncertainty and increases predictability&#10;B) Public relations research increases uncertainty and increases predictability&#10;C) Public relations research increases uncertainty and decreases predictability&#10;D) Public relations research reduces certainty and decreases predictability&#10;E) Public relations research reduces uncertainty and increases unpredictability.

Accepted Answer

Public relations research aims to gather and analyze information relevant to an organization's public image and communication strategies. By doing so, it helps in reducing uncertainty by providing insights into public perceptions, media landscapes, and the effectiveness of communication tactics. This, in turn, increases predictability by enabling better planning and decision-making based on evidence and informed predictions about future trends and public reactions.

Question 7

A --------design is the strategy and plan that specifies the methods for collecting and analyzing data.&#10;A) Structural&#10;B) Content analysis&#10;C) Study&#10;D) Sociological&#10;E) None of the above.

Accepted Answer

A study design is the overall strategy that outlines the methods for collecting and analyzing data in research. It determines how the study is conducted, ensuring that the research question is appropriately addressed.

Question 8

----------are questionnaires that are given to people to complete in order to measure something.&#10;A) Mobiles&#10;B) Skin responses&#10;C) fMRIs&#10;D) Surveys&#10;E) None of the above.

Accepted Answer

Surveys are tools used to collect data by providing a set of questions to participants. They are commonly used to measure opinions, behaviors, or characteristics of a group of people.

Question 9

At least what percentage of a population is required in order to consider the data to be census level?&#10;A) 100%&#10;B) 75%&#10;C) 25%&#10;D) 90%&#10;E) 50%.

Accepted Answer

The answer of At least what percentage of a population...

Question 10

--------- is something measurable that changes or varies such as age, attitude, belief, or some behavior.&#10;A) Variable&#10;B) Idea&#10;C) Census&#10;D) Datum&#10;E) Hypothesis.

Accepted Answer

A variable is a characteristic, number, or quantity that increases or decreases over time, or takes different values in different situations. Examples include age, attitude, belief, or behavior, which can all vary and be measured in a study or experiment.

Deck 4: Public Relations Research