Question 1

Publics whose support is required to achieve the public relations goal are called:&#10;A) Tangential publics&#10;B) Intervening publics&#10;C) Stakeholder publics&#10;D) Audiences&#10;E) Key publics.

Accepted Answer

Key publics are those groups whose support is essential for achieving the objectives of a public relations campaign or effort. They are directly impacted by or have a significant impact on the achievement of an organization's goals.

Question 2

---------- stakeholders are the potential targets of messages directed at groups in an organization.&#10;A) Internal&#10;B) External&#10;C) Intrinsic&#10;D) Extrinsic&#10;E) Constituencies.

Accepted Answer

Internal&#10;

Question 3

The news media and opinion leaders are examples of:&#10;A) Internal publics&#10;B) External publics&#10;C) Intervening publics&#10;D) Audiences&#10;E) None of the above.

Accepted Answer

Intervening publics&#10;

Question 4

---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.

A) Geographic
B) Motigraphic
C) Behaviorialistic
D) Demographic
E) Psychographic.

Accepted Answer

Demographic segmentation involves dividing a market into segments based on demographic variables such as age, gender, income, education, and ethnicity. This approach helps marketers tailor their strategies to specific groups that share similar characteristics.

Question 5

----------segmentation centers on defining publics according to lifestyle, values, beliefs, attitudes, and personality attributes.&#10;A) Geographic&#10;B) Motigraphic&#10;C) Behaviorialistic&#10;D) Demographic&#10;E) Psychographic.

Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different characteristics such as lifestyle, values, beliefs, attitudes, and personality attributes. This approach goes beyond simple demographics to understand the psychological aspects influencing consumer behavior.

Question 6

The --------- is a typology based on four mental habits that comprise personality.&#10;A) MBTI&#10;B) VALS&#10;C) SBI Scan&#10;D) TRBI&#10;E) None of the above.

Accepted Answer

The Myers-Briggs Type Indicator (MBTI) is a typology based on four mental habits that comprise personality, including ways of perceiving the world and making decisions.

Question 7

According to the textbook, --------------is the creation and maintenance of a shared collective identity among individuals for a time with the intention to influence the problem-causing entity's action through engagement of various sorts.

A) Advocacy
B) Activism
C) Lobbying
D) Propaganda
E) None of the above.

Accepted Answer

Activism involves the efforts to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society. This definition aligns with the concept of creating and maintaining a shared collective identity among individuals to influence actions through various forms of engagement.

Question 8

----------loyalty is devotion to a single organization.&#10;A) Dual&#10;B) Split&#10;C) Controvertible&#10;D) Hardcore&#10;E) All of the above.

Accepted Answer

Hardcore loyalty refers to a strong, unwavering devotion to a single organization, indicating a deep commitment without divided interests.

Question 9

How many types does VALs provide?&#10;A) 12&#10;B) 6&#10;C) 10&#10;D) 7&#10;E) 8.

Accepted Answer

The answer of How many types does VALs provide?&#10;A) 12&#10;B)...

Question 10

What is another name for an opinion leader?&#10;A) Social influencer&#10;B) Change agent&#10;C) Follow facilitator&#10;D) Innovator&#10;E) All of the above.

Accepted Answer

Opinion leaders are often referred to as social influencers because they have the ability to influence the opinions and behaviors of others within a community or social network.

Deck 6: Situational Analysis: Defining Stakeholders