Deck 9: Public Relations Tactics Toolbox

Question 1

---------- a tool, task, or activity pursued to achieve an objective that is associated with a public relations' goal, strategy and objectives involving execution.

A) tactic
B) strategy
C) theory
D) celebrity
E) None of the above.

Answer 1

tactic

Question 2

Identifying members or publics with a common reason for issue involvement uses -------------- -level messaging.

A) individual
B) mass
C) group
D) super collective
E) All of the above.

Answer 2

group

Question 3

------------ is a person who attempts to influence the voting on legislation or the decisions of government officials by meeting directly with officials or staff to make a case.

A) representative
B) government official
C) administrator
D) judge
E) lobbyist

Answer 3

lobbyist

Question 4

---------- is a ready-for-broadcast video news release.

A) evergreen alert
B) pin post
C) mat release
D) fact sheet
E) None of the above.

Question 5

------------- informs the news media of forthcoming newsworthy events. Unlike a news release, it describes the accommodations available to news media professionals during the event such as photography and filming opportunities including lighting and sets, but does not include the level of topic information provided in a release.

A) media advisory
B) news release
C) matt release
D) video news release
E) audio news release.

Question 6

--------- consists of materials about an issue or organization to support an organization's position. It goes to news media outlets or accessed online depending on the content. It contains a cover letter, which previews its contents, news releases, fact sheets, and other items such as background information, product information, the benefits of products and services, demonstrated product usage, product samples, images, schedules, brochures, reports, newsletters, promotional materials, and any other material germane to the issue and situation.

A) situational analysis
B) strategy statement
C) tactical deployment
D) media kit
E) media alert.

Question 7

What is the term for the total number of readers exposed to a periodical?

A) Subscribers
B) Net impressions
C) Gross impressions
D) Coverage
E) Pass-along rate

Question 8

------------- are 24 hour internally activated physiological cycles experienced by individuals.

A) Circadian Rhythms
B) Half cycles
C) 1440 Rhythms
D) Cadences
E) All of the above.

Question 9

A ---------------- is "any mark, bodily movement, symbol, token, etc., used to indicate and to convey thoughts, information, comments, etc."

A) Rock
B) word code
C) sign
D) b and c
E) None of the above.

Question 10

---------------- indicates that meaning ascribed to an image is implicit and subjective. In some cases, images convey meaning that individuals would not venture to articulate explicitly. This property allows for greater interpretation of images and meaning allowing for wider audience reach.

A) Syntactic indeterminacy
B) Compliance gaining strategy
C) Protective motivation
D) Syntactic Determinacy
E) None of the above.