Question 1

-------------are digital platforms that afford people, groups, communities, and organizations to not only communicate but also to interact in a dynamic and transactional way that allows for the creating and sharing of information, knowledge, beliefs, values, and opinions through informal and/or formal dialogue. In short, social media provide a place where stakeholders communicate; collaborate; educate and learn; and/or entertain.

A) Creature comforts
B) Pins
C) Plug-ins
D) Social media
E) Stuffings.

Social media

Accepted Answer

Social media platforms enable dynamic interaction and communication among users, facilitating the exchange of information, knowledge, and entertainment, which aligns with the description provided.

Question 2

Social media ------------ are the specific activities deployed to achieve public relations objectives.&#10;A) tactics&#10;B) pins&#10;C) plug-ins&#10;D) strategies&#10;E) keywords.

Accepted Answer

Social media tactics are the specific activities deployed to achieve public relations objectives.

Question 3

------------ is devotion to a product, service, brand, person, group, organization, or cause.&#10;A) Multisnapping&#10;B) Credibility&#10;C) Attitude formation&#10;D) Recall&#10;E) Loyalty.

Accepted Answer

Loyalty refers to a strong feeling of support or allegiance. In the context of marketing, it specifically denotes devotion to a product, service, brand, person, group, organization, or cause, often leading to repeat purchases or sustained support over time.

Question 4

---------- is about building knowledge and engagement through a group response to a call for action to address a situation or achieve a goal.&#10;A) Multisnapping&#10;B) Credibility&#10;C) One-way communication&#10;D) Crowdsourcing&#10;E) Downsizing.

Accepted Answer

Crowdsourcing involves gathering knowledge, services, or ideas from a large group of people, typically from the online community, to address a specific problem, innovate, or achieve a goal. It leverages the collective intelligence of the crowd for solutions or contributions.

Question 5

---------- consists of software (and sometime hardware) that are interfaced with independent applications. That is, a platform, which often has its own applications, runs with other applications in a seamless manner providing greater functionality offering an expandable software environment. Select the most appropriate response.

A) plug-in
B) extension
C) platform
D) crowdsourcing apps
E) open source code.

Accepted Answer

A platform consists of software (and sometimes hardware) that interfaces with independent applications, allowing them to run seamlessly together and providing an expandable software environment. This definition matches the description given.

Question 6

Profile, groups, and pages are the three types of --------- accounts.&#10;A) Pinterest&#10;B) LinkedIn&#10;C) Instagram&#10;D) Facebook&#10;E) Twitter.

Accepted Answer

Facebook allows users to create profiles for personal use, pages for businesses, brands, or public figures, and groups for people to share their interests or activities.

Question 7

------------- are visual bookmarks consisting of images and/or video about a topic that links or uploads to a Pinterest board.&#10;A) Tactics&#10;B) Pins&#10;C) Plug-ins&#10;D) Strategies&#10;E) Keywords.

Accepted Answer

Pins are the visual bookmarks on Pinterest that consist of images and/or videos about a topic, which can be linked or uploaded to a Pinterest board.

Question 8

------------- is the act of identifying photos or some other content by placing key descriptive terms in the metadata part of a photo. It makes searching for photos as well as people in photos easier.&#10;A) Stuffing&#10;B) Pinning&#10;C) Blogging&#10;D) Bucking&#10;E) Tagging.

Accepted Answer

Tagging is the correct term for the act of identifying photos or content by adding descriptive terms in the metadata, facilitating easier search and identification.

Question 9

Blog posts that have increased traffic and engagement over time are ---------------- .&#10;A) Fixed&#10;B) Compounded&#10;C) Degraded&#10;D) Upgraded&#10;E) None of the above.

Accepted Answer

Blog posts that have increased traffic and engagement over time are described as "compounded," similar to compound interest in finance, where growth builds upon previous growth.

Question 10

The process involving relevance, trust, knowledge, engagement, and advocacy is about:&#10;A) public relations as a social media process&#10;B) mass advertising&#10;C) single-directional communication&#10;D) Web 1.0&#10;E) None of the above.

Accepted Answer

The process involving relevance, trust, knowledge, engagement, and advocacy is about public relations as a social media process. These elements are crucial in building and maintaining relationships with the public through social media platforms.

Deck 10: Social Media Tactics